Manager, Consumer Insights

Mark Anthony Group • Chicago, IL

4d • $100,000 - $125,000

About The Position

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers’ lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack . This role is responsible for creating, leading, and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer, business, brand, innovation and portfolio decision-making in the USA. The role acts as the consumer expert, ensuring the consumer perspective is embedded at every step.

Requirements

• Bachelor's Degree & 5-7 years of insights experience, Alc/Bev or CPG preferred
• Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana
• Qualitative and quantitative consumer research methodologies
• Screener + Survey development
• Presentation, project management, and storytelling

Responsibilities

• Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
• Independently manage and ensure flawless execution of consumer research
• Manage various research methodologies and sources at one time, with keen ability to translate data and key learnings into insights
• Provide strategic thought leadership to the marketing organization, including development & management of US consumer targets and key brand insights
• Co-lead brand health tracking and marketing measurement in the USA
• Measure US ad campaigns, including development, validation, and effectiveness
• Provide innovation insight support as needed and support new launch performance measurement

Benefits

• Competitive annual salary $100,000 to $125,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager