Manager, Consumer Insights
About The Position
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position... The Strategic Manager, Customer Insights is a pivotal role responsible for owning the end-to-end delivery of strategic customer insights across assigned programs and initiatives. This individual synthesizes insights from diverse research sources, develops comprehensive Customer Insights Briefs, and ensures the voice of the customer inspires and guides product and solution development — from cycle plan inclusion through program launch. This role serves as the primary on-site relationship manager with Ford Pro teams, partnering across both product, strategy and solution development to embed customer perspective at every stage of the process. The Strategic Manager owns, maintains, and evolves a suite of always-on customer insight tools, ensuring continuous visibility into customer needs and behaviors throughout the program lifecycle. They may also manage and mentor junior analysts.
Responsibilities
- Owning the end-to-end delivery of strategic customer insights across assigned programs and initiatives.
- Synthesizing insights from diverse research sources
- Developing comprehensive Customer Insights Briefs
- Ensuring the voice of the customer inspires and guides product and solution development — from cycle plan inclusion through program launch.
- Serving as the primary on-site relationship manager with Ford Pro teams, partnering across both product, strategy and solution development to embed customer perspective at every stage of the process.
- Owning, maintaining, and evolving a suite of always-on customer insight tools, ensuring continuous visibility into customer needs and behaviors throughout the program lifecycle.
- Managing and mentoring junior analysts.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
