Audience Solutions Associate

Live Nation Worldwide • New York, NY

11d • $70,000 - $72,000

About The Position

WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on! THE JOB Live Nation’s Media & Sponsorship division is seeking an Audience Solutions Associate to assist in building audience strategies, highlighting optimizations and collating insights and reporting across Live Nation’s digital sponsorship campaigns. This role serves as a critical bridge between Media Planning, Data Science and Product - owning audience-focused insights, managing reporting and driving performance through proactive optimizations. WHAT THIS ROLE WILL DO Act as SME for audience-related insights and targeting strategies across digital campaigns for sponsors Support Sales and Planning teams by providing audience intelligence that enhances sales narratives Deliver proactive, data-backed recommendations to help grow client budgets and improve campaign performance Develop audience-driven insights that inform optimizations and renewal strategies Assist with building out Audience Taxonomy driven by research and market demand to show depth & breadth of 1st party database Own billing and revenue reporting for external audience and programmatic partners, ensuring accuracy and timeliness Maintain trackers for audience segment performance Analyze digital campaign performance across channels to identify audience trends and key insights Lead post-campaign reporting conversations, providing actionable insights and strategic next steps WHAT THIS PERSON WILL BRING 1-2 years of experience in digital advertising, data strategy, or audience planning Proficient in Microsoft Office Suite (Excel, Word, PPT) Experience with project management tools such as Asana, Airtable, and Jira Strong working knowledge of AdTech/MarTech/Programmatic Excellent analytical skills with the ability to synthesize large data sets into actionable insights Strong communication and cross-functional collaboration skills, including internal stakeholders and product owners Passion for music, media, and data-led innovation Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF: Gene rous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets WEALTH: 401(k) program with company match, Stock Program FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS: Volunteer time off, crowdfunding network EQUAL EMPLOYMENT OPPORTUNITY We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Requirements

• 1-2 years of experience in digital advertising, data strategy, or audience planning
• Proficient in Microsoft Office Suite (Excel, Word, PPT)
• Experience with project management tools such as Asana, Airtable, and Jira
• Strong working knowledge of AdTech/MarTech/Programmatic
• Excellent analytical skills with the ability to synthesize large data sets into actionable insights
• Strong communication and cross-functional collaboration skills, including internal stakeholders and product owners
• Passion for music, media, and data-led innovation
• Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Responsibilities

• Act as SME for audience-related insights and targeting strategies across digital campaigns for sponsors
• Support Sales and Planning teams by providing audience intelligence that enhances sales narratives
• Deliver proactive, data-backed recommendations to help grow client budgets and improve campaign performance
• Develop audience-driven insights that inform optimizations and renewal strategies
• Assist with building out Audience Taxonomy driven by research and market demand to show depth & breadth of 1st party database
• Own billing and revenue reporting for external audience and programmatic partners, ensuring accuracy and timeliness
• Maintain trackers for audience segment performance
• Analyze digital campaign performance across channels to identify audience trends and key insights
• Lead post-campaign reporting conversations, providing actionable insights and strategic next steps

Benefits

• Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• 401(k) program with company match, Stock Program
• New parent programs & support including caregiver leave and baby bonuses, infertility support
• Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• Volunteer time off, crowdfunding network

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees