BMC Communications Intern

UNITED NEGRO COLLEGE FUND•Washington, DC

3d•Onsite

About The Position

The BMC Communication’s Intern will support UNCF’s Branding, Marketing, and Communications team in executing strategic communications and digital engagement efforts, with a focus on content creation, social media storytelling, and brand‑aligned messaging. This internship offers hands‑on experience in nonprofit marketing, digital communications, and public affairs, and provides opportunities to contribute to high‑visibility campaigns and initiatives that amplify UNCF’s mission. At the conclusion of the internship, the intern will complete a final project that showcases their contributions and learning. Deliverables may include: 3–5 published or contributed pieces (e.g., blog posts, social media content, press releases), Mid-term and final reflection presentations, One capstone project (e.g., campaign concept, social media toolkit, or story series). By the end of the internship, the intern will: gain practical experience in nonprofit communications and branding, strengthen their ability to communicate across platforms and audiences, build a professional portfolio of creative and strategic work, and deepen their understanding of UNCF’s mission and impact.

Requirements

Currently enrolled in an accredited college or university (junior, senior, or graduate student preferred)
Minimum cumulative GPA of 2.5
Demonstrated interest in communications, education equity, or nonprofit service
Strong written and verbal communication skills
Adaptability, initiative, and the ability to work independently and collaboratively in a fast-paced environment
Strong writing skills with the ability to adapt tone and messaging across audiences, including students, donors, partners, and the general public.
Familiarity with major social media platforms and awareness of current content trends and best practices.
Basic comfort using creative tools (Canva preferred; Adobe Creative Suite is a plus).
Understanding of brand stewardship and the importance of thoughtful, accurate, and mission‑aligned messaging in public‑facing communications.
Availability to work onsite during our core hours Monday – Friday, 9:00am – 5:00pm
Availability for occasional evenings and weekends event(s).

Responsibilities

Draft and edit content for social media, newsletters, blog posts, and the UNCF website
Assist in writing scripts, talking points, and messaging briefs
Support the creation of branded materials such as flyers, infographics, and campaign graphics
Monitor media mentions and track coverage using tools like Meltwater
Help build media lists and draft press materials (e.g., press releases, advisories)
Provide support for media outreach and promotional efforts
Assist with digital campaigns tied to events like Gala Noir, Walk for Education, and Giving Tuesday
Schedule posts, draft captions, and help analyze engagement metrics
Conduct research on media trends, partner organizations, and stakeholder engagement
Help develop communications toolkits and templates for internal use
Attend weekly team check-ins and assist with project tracking
Maintain organized files of communications materials and campaign assets
Support the execution of UNCF’s social media strategy by drafting, scheduling, and publishing content across platforms including Instagram, LinkedIn, X (Twitter), Facebook, and TikTok, as appropriate.
Assist with story ideation and digital storytelling, highlighting UNCF scholars, member institutions, programs, events, and impact.
Help manage the social media content calendar and support timely posting for campaigns, events, and key milestones.
Create and adapt graphics and simple visual assets using Canva (and Adobe tools when available) to support social content.