Brand Manager I

PetAg, Inc.•Shawnee, KS

1d•$69,437 - $104,156

About The Position

At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us! Position Summary Lead PetAg’s brand communications development and portfolio management to strengthen brand positioning and drive growth. Own brand strategy support across where-to-play decisions, consumer research, innovation/renovation stage-gate leadership, pricing, and SKU prioritization/rationalization, while supporting Sales with customer sell-in tools and monthly business reviews.

Requirements

Bachelor’s degree in Marketing, Retail Marketing, Business, or related field.
4+ years of experience including pet/animal health CPG (or adjacent), retail/product marketing, financial oversight, and exposure to product P&L management; brand management experience in B2C animal health or human supplements preferred.
Strong strategic thinking, analytical skills, and the ability to translate insights into actionable recommendations.
Excellent written/verbal communication, presentation, and cross-functional collaboration skills.
Strong organizational and project management skills; ability to manage multiple priorities and execute with minimal guidance.
Proficiency in Microsoft Office and marketing analytics tools; familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) a plus/required as applicable.
Travel is less than 25% / year.

Nice To Haves

brand management experience in B2C animal health or human supplements preferred.
familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) a plus/required as applicable.

Responsibilities

Drive development of brand communications (positioning, identity, messaging, storytelling briefs) in partnership with the Brand Director to support consumer recruitment and brand growth.
Support situation assessments, where-to-play choices, and annual brand strategy development and planning by contributing analysis, recommendations, and cross-functional coordination aligned with marketing leadership direction.
Serve as day-to-day Brand Manager for assigned PetAg categories (e.g., Supplements, Nutrition, Grooming), leading core business activities (4Ps/5Cs) while ensuring strategies and decisions align with marketing priorities.
Lead the marketing workstream for renovation projects through the Stage-Gate process, ensuring consumer and brand fit while presenting options, risks, and recommendations; support new product go-to-market launches with cross-functional partners.
Support management of the domestic and international product portfolio, including SKU rationalization and priority ranking, providing insights and recommendations that drive P&L growth and margin improvement.
Own monthly business/product performance reporting and develop insights and “so what” implications to inform the Brand Director and guide strategic decision-making.
Lead or collaborate on consumer research initiatives to strengthen brand strategy, positioning, and project decisions, ensuring findings are translated into recommendations for leadership alignment.
Partner with Sales to develop customer sell-in stories and tools that drive distribution, velocity, visibility, and promotion in line with brand strategy and leadership guidance.
Support pricing management by serving as a source of truth for PetAg pricing data and helping develop price pack architecture and SKU-level recommendations for review and approval by marketing leadership.
Monitor marketing trends, competitor activity, and customer insights to provide ongoing updates and recommendations that keep marketing leadership informed and proactive.
Perform other duties as assigned.

Benefits

Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
Competitive base salary with performance-based bonus opportunity
Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
Generous paid time off, paid holidays, and parental leave
Fitness and tuition reimbursement programs
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance with Accidental Death & Dismemberment (AD&D)
Short- and Long-term Disability
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
Pet Insurance
Paid Holidays & Paid Time Off (PTO)
Employee Stock Ownership Plan (ESOP)
401(k) Retirement Savings Plan
Fitness Reimbursement
William Everett & Mary Ellen Mealman Scholarship Fund
Tuition Reimbursement
Parental Leave