Community Marketing Manager

ROLLERAustin, TX
13d

About The Position

ROLLER is seeking a Community Marketing Manager to lead the execution of our customer and industry community initiatives — driving participation, strengthening relationships, and delivering high-quality operator engagement experiences across digital and in-person touchpoints. As a venue management platform serving the attractions and leisure industry, community is core to our success. In this role, you’ll own the coordination and execution behind key programs, including workshops, Operator Live chats, webinars, councils, social media engagement, and event activations. You’ll manage timelines, speakers, promotions, follow-ups, and reporting — ensuring every touchpoint runs smoothly and delivers measurable value. This position blends hospitality-minded experience design with SaaS-level operational rigor. You’ll bring operators together through well-executed programming while partnering cross-functionally with Marketing, Customer Success, Partnerships, and the Event Manager to ensure alignment, scalability, and impact. We’re looking for a highly organized, relationship-driven professional with strong community management experience. You thrive in the details, building run-of-shows, coordinating stakeholders, tracking engagement metrics, while creating meaningful interactions that foster a connected and engaged operator community. Your work will strengthen operator loyalty, surface valuable industry insights, and ensure ROLLER’s community programs are consistently executed at a high standard.

Requirements

  • 3–6 years of experience in community programming, event execution, customer engagement, or related disciplines.
  • Strong project management and cross-functional collaboration skills.
  • Demonstrated ability to handle community programming logistics (digital events, workshops, live chats).
  • Curiosity for AI and finding ways to leverage it in this role
  • Excellent communication skills and comfort with live speaker coordination and follow-up.
  • Relationship-driven mindset with the ability to operationalize engaging community experiences.

Responsibilities

  • Manage and execute the Smooth Operator program, including workshops and ongoing Super User community engagement, working closely with Customer Marketing.
  • Coordinate and manage the logistics of online community events such as Operator Live chats (scheduling, speaker coordination, promotions, follow-up).
  • Work with contacts within ROLLER and in the community in order to identify knowledge needs to help inform webinar and operator talk roadmaps
  • Track operator engagement and feedback to inform improvements in programming and content.
  • Maintain strong relationships and act as a community operational partner for key industry advocates.
  • Own and maintain a centralized Community Intelligence Hub, including association relationships, industry insights, and current events, webinar engagement data, and advocacy touchpoints — accessible to Sales, CX, Marketing, and Product.
  • Leverage AI to surface trends, feedback, and community sentiment to internal teams to strengthen product, messaging, and experience.
  • Work with across the marketing team to ensure that we’re maximizing the value of all of our community relationships
  • Collaborate with Partnerships and Marketing on co-branded activations and industry storytelling initiatives.
  • Support charitable and industry advocacy efforts that amplify operator voices and strengthen ROLLER’s credibility.
  • Actively engage operators, partners, prospects, and industry associations across social platforms (Instagram, Facebook, Reddit, Quora) by providing insights and contributing to relevant conversations.
  • Leverage AI to help stay current on industry news and trends, surfacing key insights and digital sentiment to strengthen ROLLER’s visibility and inform internal teams.

Benefits

  • You'll get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews.
  • 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).
  • Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
  • Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
  • 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
  • Individual learning & development budget plus genuine career growth opportunities as we continue to expand!
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