Content & Communications Specialist

Propelled Brands Franchising, LLC • Carrollton, TX

6d

About The Position

We are seeking a creative and detail oriented Content and Communications Specialist to help bring our brands to life through compelling storytelling and strategic content development. In this role, you will blend thoughtful copy, engaging narratives, and visually aligned messaging to strengthen the presence of our family of brands - FASTSIGNS, My Salon Suite, and Camp Bow Wow.

Working closely with Marketing, Creative Design, Digital, and Product teams, you will support the execution of integrated marketing campaigns and brand storytelling initiatives across multiple channels. This role plays a key part in ensuring our messaging is clear, engaging, and consistent while supporting initiatives that drive brand awareness, engagement, and measurable results.

Requirements

• 1-3 years of professional experience in copywriting, marketing communications, or related fields
• Experience creating content for digital marketing channels including web, email, and social media
• Strong storytelling and copywriting skills with the ability to engage diverse audiences
• Excellent editing and proofreading abilities with strong attention to detail
• Understanding of digital marketing trends and content best practices
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Proficiency with Google Workspace tools including Docs, Slides, Sheets, and Forms
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Nice To Haves

• Experience supporting marketing campaigns in B2B, B2C, or multi-brand environments preferred

Responsibilities

• Multi-Brand Storytelling: Conceptualize and produce engaging narratives across multiple brands, including case studies, employee profiles, website content, email campaigns, social media copy, and other marketing communications.
• Technical Visibility & AIEO: Partner with the Digital team to integrate SEO best practices and emerging AIEO terminology into web and blog content, balancing creative storytelling with search visibility.
• Brand Narrative Execution: Support and execute monthly brand storytelling blogs and content initiatives that strengthen brand reputation and audience engagement.
• PR & Media Support: Draft press releases, assist in developing media templates, and compile PR reports to support media outreach and brand visibility.
• Cross-Functional Collaboration: Work closely with Marketing, Creative Design, Digital, and Product partners to ensure consistent messaging and brand voice across campaigns and platforms.
• Omnichannel Content Development: Support the creation and proofreading of copy for website pages, local marketing materials, email campaigns, and other marketing assets.
• Editing & Quality Assurance: Help uphold brand voice standards by reviewing and refining written materials to ensure clarity, accuracy, and consistency.

Benefits

• Employer sponsored medical and dental plans
• Voluntary benefits such as vision, critical illness, accident, and pet insurance
• 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
• Retirement Savings employer match up to 3% and 100% vested
• Generous paid time off policies
• Paid Parental Leave for mothers and fathers

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level