Digital Analyst

Drive Social Media • Nashville, TN

26d • Onsite

About The Position

We are looking for a Digital Analyst to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities.
In order to excel in this role, applicants should have PPC / paid social campaign experience and must be comfortable with processing and analyzing marketing data. The Digital Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences.

Requirements

• 2+ years of experience working with a variety of paid media channels, including; paid social, YouTube, display and paid search at a leading marketing agency.
• Demonstrable experience with campaign planning, optimization, and analysis.
• The ability to think adeptly around both creative and analytics and an understanding of how they work together to drive a return on investment.
• A strong grasp of performance media best practices.
• Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Twitter, and so on.)
• An understanding of digital ad tech, inducing the ability to work with conversion tracking systems.
• Aptitude for working with and gaining insights from data,
• Strong MS Excel skills, including the use of functions, filters, and pivot tables.
• Understanding of common paid media metrics as well as broader digital subscription metrics such as LTV, churn rate, etc.
• The ability to analyze campaign performance data and translate that analysis into key insights.
• Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.
• A desire to work with some of the brightest minds in the industry.
• Real-world experience as a Digital Analyst or in a similar role.
• Expertise in Google Analytics.
• In-depth understanding of SEM campaign strategies and SEO practices.
• Experience with PPC campaigns.
• Knowledge of MS Excel.
• Analytical abilities.
• BSC in Marketing or a relevant field.

Responsibilities

• Manage and optimize high-volume Meta and Google PPC campaigns for 200–250 multi-unit locations within a fast-paced agency environment.
• Frequently audit portfolio performance to identify diminishing returns and proactively shift budgets.
• Maintain extreme attention to detail while managing complex, multi-location budgets, ensuring precise pacing and zero overspend across all platforms.
• Continuously analyze performance against core KPIs (CPL, CPA, ROAS,) to diagnose dips and implement immediate strategic pivots.
• Proactively identify "low-hanging fruit" and digital growth opportunities, advising internal teams on how to improve performance for specific partner locations.
• Analyze customer intent and sales funnels to bridge the gap between digital spend and localized sales results.

Benefits

• Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance
• Eligible for full health, dental, vision benefits within the first 90 days of employment
• Drive pays 100% of premiums for STD, LTD, and Life Insurance
• 401k with up to a four percent match after your first full year at Drive

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees