Dir Product Marketing, Engagement

Adobe • San Jose, CA

3d

About The Position

The Acrobat Product Marketing team is seeking a strategic Director of Product Marketing, Engagement to lead our Value Discovery team with a focus on delivering meaningful impact. This leader will shape how customers discover, adopt, and build lasting habits around our most important capabilities. They will define the strategy that connects product innovation to sustained customer value, ensuring new and existing capabilities are clearly positioned, prioritized effectively, and reinforced across the full customer lifecycle. This role owns the narrative and sequencing of key experiences so what we build is not only understood, but consistently used. Working cross-functionally with teams such as Product, Growth, Lifecycle, GTM, and others, this leader will drive adoption, increase repeat engagement, and translate product improvements into measurable, long-term impact for the business.

Requirements

• A strategic product marketing leader who drives behavior change—not just awareness.
• A builder of scalable engagement systems, not one-off campaigns.
• A strong cross-functional operator who can influence Product, Growth, Lifecycle, Design, and GTM partners and align teams around shared adoption goals.
• A problem solver with a customer-first approach who translates workflows and user insights into clear, compelling value narratives.
• A data-driven operator who uses adoption metrics, usage patterns, and experimentation to continuously refine strategy.
• A leader who can balance long-term critical thinking alongside hands-on execution and operational excellence.
• A compelling storyteller who can articulate value in a way that drives clarity, urgency, and action internally and externally.
• 10+ years in Product Marketing, Engagement, Lifecycle, or a related field in a subscription-based business, with clear ownership of adoption and engagement metrics.
• Proven track record of increasing feature adoption, usage depth, retention, or multi-product engagement.
• Experience building cross-channel engagement strategies (in-product, email, paid, owned).
• Comfort working closely with Product & Design teams, shaping roadmaps through customer insight, influencing prioritization, and embedding go-to-market thinking into product development.
• Strong analytical skills and comfort using data to inform decisions and prioritize investments.
• Experience building and leading high-performing teams and influencing senior partners.
• Excellent communication skills with the ability to drive clarity and alignment across functions.
• A passion for modernizing a legacy product with a clear vision for how AI can drive everyday utility, prove ongoing value, and unlock Acrobat’s next phase of growth.

Responsibilities

• Define and lead the Value Discovery strategy, shaping how customers discover, adopt, and build lasting habits around our most important capabilities.
• Design and operationalize a cross-channel engagement framework that ensures new and existing capabilities are introduced, reinforced, and re-surfaced at the right moments across the customer lifecycle.
• Develop engagement messaging framework for key capabilities grounded in user value and existing workflows
• Build an always-on content strategy that employs trends, cultural moments, and seasonal events to promote new and existing value
• Partner cross-functionally with GTM, Product, Design, Growth, Lifecycle to align engagement strategy with roadmap priorities and business goals.
• Embed audience expertise, behavioral insights and adoption data into strategic decision-making to influence product direction.
• Drive measurable improvements in feature adoption, depth of usage, and multi-tool engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed