Director, Audience Analytics

IPG Mediabrands•Los Angeles, CA

2d•$145,000 - $165,000

About The Position

The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.

Requirements

7+ years of experience in audience strategy, data analytics, paid media or performance marketing
Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
Excellent communication, presentation, and interpersonal skills.
Proven ability to manage projects and lead teams.
Strong client management skills.
Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Nice To Haves

Experience working in marketing, media or related discipline at a client or agency servicing major clients
Experience with SQL or other data querying languages.
Certifications in programmatic advertising or social media marketing

Responsibilities

Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
Work with activation teams to ensure effective audience targeting across addressable platforms.
Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
Serve as a key point of contact for client stakeholders, building strong relationships.
Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.