Group Director, Analytics (Audience)

Crossmedia Inc•New York, NY

9d•$170,000 - $210,000•Hybrid

About The Position

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangement and more. We are looking for a passionate, collaborative, and adaptable Group Director, to join Redbox, our Analytics and Business Intelligence practice. This role will lead audience strategy, advanced analytics, and marketing effectiveness initiatives across a portfolio of clients. This leader sits at the intersection of audience insights, data strategy, and media measurement — translating complex analytics into clear, actionable growth strategies. You will serve as a senior advisor to clients, shape go-to-market audience frameworks and elevate internal analytics capabilities. This is a NY based role, with a hybrid work setting (in-office & work from home flexibility).

Requirements

12+ years in audience strategy, marketing analytics, data science, or marketing effectiveness — ideally within an agency environment.
Deep expertise in audience segmentation, data strategy, and advanced modeling techniques.
Proven experience leading MMM or advanced measurement initiatives.
Strong understanding of privacy regulations and data governance.
Demonstrated success managing senior client relationships and influencing business decisions.
Experience leading and developing high-performing teams environment
Experience contributing to new business strategy, thought leadership, or agency differentiation efforts.
Exceptional storytelling ability — able to translate analytical complexity into clear, compelling, executive-level recommendations.
Confident presenter with experience influencing senior client stakeholders and cross-functional leadership teams.
Ability to balance strategic vision with operational rigor.
Collaborative and adaptable within a dynamic, evolving analytics landscape.
Comfortable navigating ambiguity while building structured frameworks.
High integrity with strong commitment to data ethics and governance.

Responsibilities

Serve as senior data advisor across multiple accounts.
Present confidently to executive stakeholders and translate complexity into clarity.
Contribute to new business strategy and agency differentiation.
Identify growth opportunities and incremental scope through data-driven insight.
Lead and mentor mid-sized analytics teams across multiple client businesses.
Scope projects accurately, manage timelines, and anticipate resource needs.
Foster collaboration across strategy, planning, activation, and measurement teams.
Develop talent through structured feedback and growth planning.
Deep expertise in audience segmentation methodologies, clustering techniques, and persona development.
Strong command of first-party, second-party, and third-party data ecosystems and how they connect to addressable activation.
Experience designing end-to-end audience frameworks spanning insights, activation strategy, and measurement.
Strong understanding of identity resolution, clean room environments, and privacy-safe targeting strategies.
Working knowledge of syndicated research tools (e.g., YouGov, MRI), CRM data, site analytics, and cross-channel performance datasets.
Clear understanding of data governance principles and evolving privacy regulations.
Proven experience leading Marketing Mix Modeling (MMM) engagements, including model interpretation, diagnostics, and optimization guidance.
Strong foundation in advanced statistical methodologies, including regression modeling, multivariate testing, clustering, segmentation modeling, and brand lift analysis.
Experience designing and evaluating A/B tests, incrementality studies, and match market testing frameworks.
Ability to translate complex modeling outputs into executive-ready narratives and clear business implications.
Experience guiding predictive analytics initiatives and AI-informed insight development.
Hands-on familiarity with modern data and analytics environments including Snowflake, DBT, SQL, Python or R, and visualization tools such as Tableau or Power BI.
Understanding of martech and adtech ecosystems, including DSPs, DMPs, identity platforms, Google Marketing Cloud, CRM integrations, and data clean rooms.
Knowledge of campaign measurement platforms (e.g., CM360) and digital activation environments.
Commitment to responsible AI usage and ethical data application in marketing

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs