Director, Channel Management

KFC•Plano, TX

2d•$164,500 - $190,000•Hybrid

About The Position

Pizza Hut U.S. is seeking a strategic and highly data-driven Director of Channel Management to lead growth across our ordering and fulfillment ecosystem. This role will own performance and expansion strategy across first-party digital (web and app), third-party delivery marketplaces, and offline/local channels — ensuring we optimize how customers access Pizza Hut while driving profitable, sustainable growth. This leader will serve as the enterprise expert on channel performance, continuously analyzing trends, customer behavior, marketing impact, and operational dynamics to identify what’s working, what’s not, and where we should invest to accelerate growth.

Requirements

You'll be required to attend the Plano, TX office on Tuesdays, Wednesdays, and Thursdays each week.
8–12+ years of experience in channel management, digital growth, eCommerce, or omnichannel strategy.
Proven track record driving first-party digital growth (web + app).
Experience working with third-party delivery ecosystems.
Advanced analytical skills with the ability to convert data into business action.
Strong cross-functional leadership and influence skills.
Executive-level communication and storytelling capability.

Nice To Haves

Experience within QSR, restaurant, marketplace, or large omnichannel consumer brands strongly preferred.

Responsibilities

Enterprise Channel Strategy Develop and lead the U.S. channel growth strategy across: First-party digital (pizzahut.com + mobile app) Web-to-app transition and app acquisition Third-party marketplace delivery First-party delivery Offline/local store channels Optimize channel mix to maximize traffic, conversion, frequency, and long-term customer value.
First-Party Digital Growth Drive traffic growth to pizzahut.com and increase digital conversion. Lead strategies to migrate web customers to app and accelerate app acquisition. Partner with CRM, Loyalty, Performance Marketing, and Digital Product teams to improve funnel performance and retention.
Third-Party & Delivery Optimization Oversee performance of third-party delivery channels. Evaluate incrementality, profitability, and promotional effectiveness. Develop guardrails and recommendations to balance growth and margin.
Local Channel Enablement Provide actionable, data-backed guidance to the system on how local marketing can drive sales. Identify and scale best practices across markets.
Analytics & Insights Leadership Establish clear channel KPIs (traffic, conversion, CAC, AOV, retention, incrementality). Analyze the impact of media, promotions, pricing, and product initiatives on channel performance. Translate insights into prioritized, executive-ready recommendations for Marketing and senior leadership.