Director, Demand Generation

Common Room

2d

About The Position

We’re looking for a Director of Demand Generation to build and scale the pipeline engine at Common Room.
This role sits at the center of our go-to-market motion and is responsible for driving qualified pipeline through integrated marketing programs, experimentation, and signal-driven engagement strategies.
You’ll partner closely with Sales, RevOps, Product Marketing, and Partnerships to turn market insight and buyer signals into pipeline and revenue.
This is both a strategic and hands-on leadership role. You will define the demand strategy, own pipeline targets, and build the programs that fuel Common Room’s growth as we scale upmarket.
The ideal candidate thrives in high-growth environments, understands how modern B2B buyers behave, and is excited to build a next-generation demand engine powered by signals, data, and AI.

Requirements

• 8–12+ years of experience in B2B marketing with a strong focus on demand generation
• Experience building pipeline programs at a high-growth SaaS company (ideally Series B–D stage)
• Proven track record of driving measurable pipeline and revenue impact
• Experience running integrated campaigns across paid media, ABM, events, lifecycle marketing, and partner channels
• Strong understanding of modern B2B buying behavior and signal-driven marketing
• Experience partnering closely with Sales, SDR teams, and RevOps
• Comfort operating in fast-moving startup environments where strategy and execution go hand in hand
• Strong analytical mindset with the ability to use data to inform marketing strategy and optimization
• Experience with modern GTM tools including CRM, marketing automation platforms, intent data, and analytics tools

Nice To Haves

• Experience marketing developer, data, or technical products.
• Familiarity with modern GTM data platforms and signal-based workflows.

Responsibilities

• Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas
• Translate company revenue goals into measurable marketing pipeline targets and scalable programs
• Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content
• Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales
• Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement
• Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics
• Analyze marketing performance and optimize programs to improve conversion across the funnel
• Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes
• Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology
• Hire, mentor, and develop a high-performing demand generation team

Benefits

• Competitive base compensation with meaningful equity ownership
• Health insurance including medical, dental, and vision, HSA and FSA
• We pay 100% of your employee premium and 50% of your premium for any dependents
• Unlimited Paid Time Off
• Paid Company Holidays
• Work from home policy including a laptop and support for your home office needs
• Monthly Remote Stipend
• 401(k) self contribution
• Paid Family Leave
• Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed