Director, Demand Generation

Ibotta•Denver, CO

1d•$150,000 - $172,000•Hybrid

About The Position

Ibotta is looking for a Director of Demand Generation to own the revenue marketing strategy for the Ibotta Performance Network. This includes high-touch ABM for the enterprise, and an intelligent engine for mid-market and emerging CPG brands. You will sit on the B2B Marketing leadership team, work shoulder-to-shoulder with Sales, Revenue Operations, and Technology, and own your team's impact on pipeline growth. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Requirements

8+ years of B2B marketing experience, with 4+ years in a leadership role managing multi-disciplinary teams.
Experience in adtech, advertising, media, social media, platform marketing or marketing solutions is highly preferred.
Proven track record running both enterprise ABM programs and high-velocity self-serve or PLG digital campaigns - ideally with experience selling into CPG, retail, or consumer goods organizations.
Advanced proficiency with modern MarTech stacks, including Salesforce, Marketing Automation (HubSpot/Marketo), and ABM platforms (6sense/Demandbase).
Demonstrable use of AI tools in a demand gen context - account research, content personalization, campaign analysis, or audience targeting - with specific examples you can walk through.
Executive presence with the ability to present pipeline forecasts and financial efficiency metrics to the C-suite and Board.
Familiarity with CPG organizational structure and buying dynamics - you understand the trade marketing, CMO, and CFO conversation and how they intersect.

Nice To Haves

You… are sales' best friend. You're in the trenches with sales and revenue operations leadership – building SLA agreements, defining qualified accounts, and hunting target accounts together.
understand enterprise buying behavior. A VP of Trade Marketing at a top 20 CPG manufacturer is not converting through a Google ad. You build programs that show up in the right places — industry events, peer networks, executive media – and move a buying committee over months, not weeks.
are obsessed with the website and experimentation. You know the website is a revenue engine for buyer research and fuels our mid-market motion. You champion A/B testing, CRO, and frictionless buyer journeys.
are an efficiency operator. You despise random acts of marketing. You build scalable processes, automate what can be automated, and make every dollar traceable to pipeline or revenue.
speak boardroom. You report on CAC payback periods, pipeline velocity, and sourced revenue — not clicks and impressions.
are a demonstrative user of AI tools. You have meaningfully integrated AI into your demand gen workflow — account research, content personalization, campaign analysis, or audience targeting — and you can show your work.

Responsibilities

Architect and lead a seven-person team with a clear center of gravity: enterprise ABM for the top 100 CPGs is the primary motion. Building a growth engine for mid-market and emerging CPG brands is the second. You set the strategy, allocate budget, and know when to shift resources based on performance data.
Build and evolve a target account program that penetrates complex buying committees at global CPG brands through orchestrated digital, events, and direct outreach. You are not running spray-and-pray campaigns. You are building account-specific demand programs that show up where trade marketers, CMOs, and CFOs actually pay attention.
Own the acquisition and lifecycle campaigns that drive recurring spend from emerging and mid-market CPG brands.
Work as a true peer with product marketing on ICP definition and messaging, with sales enablement on content and tooling, and with brand and creative on campaign execution.
Manage the demand generation budget with the discipline of a CFO.
Orchestrate the MarTech infrastructure that makes the program measurable, scalable, and repeatable.
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere