Director, Groups & Events Program Enablement

IHG•Atlanta, GA

7h•$150,000 - $170,000•Hybrid

About The Position

Leads the development and execution of enterprise Groups & Events experience standards and programs that enable consistent, high‑quality event delivery across brands, regions, and hotels. Your day to day Translate Groups & Events enterprise strategy into scalable, adoptable enablement programs that materially improve how hotels sell, plan, and host meetings. Define and evolve enterprise Groups & Events experience standards (event best practices, room blocks, F&B planning, meeting tech/AV experience) that drive consistency while allowing brand and regional flexibility. Own the end-to-end lifecycle of non-tech Groups & Events enablement programs, from concept and design through rollout, adoption, and ongoing optimization. Ensure programs are created and iterated with an owner mindset with a cost focus, which will help successfully land program in hotels. Lead the commercial enablement agenda for Groups & Events nontech programs, ensuring hotels and sales teams clearly understand what to do differently and how it drives performance. Design and scale training frameworks, learning journeys, and enablement materials that support global adoption and role based execution. Own and evolve enterprise, multiband Groups & Events programs, including Pivotal Meetings and Meetings for Good. Establish clear success measures, governance, and feedback loops to assess program effectiveness and enterprise impact. Partners cross functionally with Regions, Brand, Sales, Operations, and Technology Enablement to align priorities and remove barriers to execution. Lead and develop a high performing enablement team with a strong enterprise mindset, focused on outcomes, adoption, and scale. Partner with QA, Brands, and Regional Ops to ensure sustained compliance and continuous improvement. At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Requirements

Bachelor’s degree required (Business, Hospitality, Marketing, Strategy, or related field)
8–12 years of experience in enablement, brand, guest experience, or commercial strategy roles
Demonstrated experience running brand‑led or guest experience programs
Strong experience designing and launching new enterprise programs
People leadership experience required
Experience working in global, matrixed organizations
Program design and lifecycle management
Guest experience and brand standards development
Strong strategic thinking with hands‑on execution capability
Ability to translate strategy into practical tools and frameworks
Strong stakeholder influence and communication skills

Nice To Haves

Advanced degree preferred but not required

Responsibilities

Translate Groups & Events enterprise strategy into scalable, adoptable enablement programs that materially improve how hotels sell, plan, and host meetings.
Define and evolve enterprise Groups & Events experience standards (event best practices, room blocks, F&B planning, meeting tech/AV experience) that drive consistency while allowing brand and regional flexibility.
Own the end-to-end lifecycle of non-tech Groups & Events enablement programs, from concept and design through rollout, adoption, and ongoing optimization.
Ensure programs are created and iterated with an owner mindset with a cost focus, which will help successfully land program in hotels.
Lead the commercial enablement agenda for Groups & Events nontech programs, ensuring hotels and sales teams clearly understand what to do differently and how it drives performance.
Design and scale training frameworks, learning journeys, and enablement materials that support global adoption and role based execution.
Own and evolve enterprise, multiband Groups & Events programs, including Pivotal Meetings and Meetings for Good.
Establish clear success measures, governance, and feedback loops to assess program effectiveness and enterprise impact.
Partners cross functionally with Regions, Brand, Sales, Operations, and Technology Enablement to align priorities and remove barriers to execution.
Lead and develop a high performing enablement team with a strong enterprise mindset, focused on outcomes, adoption, and scale.
Partner with QA, Brands, and Regional Ops to ensure sustained compliance and continuous improvement.