Director of Performance Marketing & Analytics

GOLFTEC • Greenwood Village, CO

1d • $105,000 - $135,000 • Hybrid

About The Position

We’re seeking a new Director of Performance Marketing and Analytics to lead our media planning and buying efforts. The Director of Performance Marketing and Analytics develops and leads strategies that lead to the generation of new leads and consumers through online and offline marketing campaigns. This role is in charge of the Performance Marketing department in terms of all acquisition marketing, media tactics, strategy management, execution, as well as optimization across channels. This role will also be the go-to person for data driven analysis through the marketing group and the using that to optimize everything from acquisition to retention.

Requirements

• Eight+ years of relevant experience driving consumer acquisition across marketing channels such as TV, OTT PPC, Display, Paid Search, Paid Social, and Retargeting
• Highly proficient in A/B testing, bidded media, and marketing program optimization
• Experience with HubSpot, Google Analytics, Meta, CDP’s and other communications and analytics tools
• History in driving a business’s growth with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms
• Vast experience working not only with, ad-serving platforms and digital monitoring tools, but also with offline marketing tools and strategies as well
• Proven and successful experience managing a cross-functional team as both a player and a leader, being able to perform tasks and manage others to the successful completion of a project
• Proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment
• Ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI
• Extensively familiar with social acquisition channels, inclusive of Youtube, Meta, Twitter, and Pinterest promoted pins
• Display an ability and passion to continuously and consistently evaluate potentially lucrative acquisition channels for possible scaling and future testing
• Self-motivated and able to work independently, ability to research and offer ideas for solutions
• Demonstrate flexibility and creative problem-solving skills
• Proven ability to work in a fast-paced environment with multiple completing priorities that require strong project management and decision-making capabilities
• Experience developing a healthy culture within an organization where employees feel valued, engaged, and united toward the common goals of championship-level performance
• Bachelor’s degree (or equivalent) in marketing or business

Nice To Haves

• Experience working in Golf, chain retail or progressive E-Commerce is preferred

Responsibilities

• Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty
• Manage all paid media budgets
• Manage Media agency relationships across both GOLFTEC and SkyTrak brands
• Lead efforts in the utilization of data-driven methodology, analysis, and measurement in order to improve the effectiveness of all marketing channels, paid search, direct mail, programmatic media, modeling, forecasting, and analyses
• Design end-to-end customer journeys guiding potential customers from top-of-funnel acquisition through nurture and subsequent conversion working hand in hand with our Engagement team
• Implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement
• Assist with the selection and management of the business’s technology partners for the purpose of ensuring that the business is maximizing on marketing performance and profitably
• Coordinates cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of programs to marketing leadership
• Track and monitor program performance against the business’s overall goals and objectives
• Provide weekly/monthly/annual policy and quote forecasts for all of the business’s products, evaluates scenarios for ROI performance, and communicates results and recommendations to marketing leadership and key stakeholders
• Other duties as assigned

Benefits

• Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
• GOLFTEC observes a Flexible Time Off policy for exempt employees
• Health Insurance (Company pays 50% of individual & family)
• 401(k) Plan available with employer match
• Dental and Vision Benefits available
• Short-Term Disability (paid for by employer)
• Long-Term Disability available
• Employee Pricing on golf lessons and golf merchandise
• Continuing education allowance of $500 per year

What This Job Offers

• Job Type: Full-time
• Career Level: Director