Director of Trade Sales

Symbiotic ServicesDallas, TX
9d

About The Position

Symbiotic Services is seeking a Director of Trade Sales on behalf of a confidential client. This leadership role is responsible for owning and growing the trade segment as a strategic business unit. The Director will drive sales performance through disciplined execution, strong leadership, and consistent accountability across the sales team. This position combines hands-on field leadership with strategic planning to expand market share, strengthen client relationships, and deliver sustainable revenue growth.

Requirements

  • Deep understanding of the to-the-trade furniture market, luxury design trends, and the needs of the professional design community.
  • Strong relationship-building and networking capabilities.
  • Excellent presentation skills, including both development of materials and delivery to stakeholders.
  • Proven leadership experience managing sales teams and collaborating cross-functionally with marketing and product development.
  • Strategic and creative thinker capable of translating ideas into actionable business initiatives.
  • Bachelor’s degree in Business, Marketing, Interior Design, or a related field, or equivalent professional experience.
  • 7–10 years of experience in trade sales, luxury furniture, or high-end interior design.
  • Demonstrated success working with designers, architects, and trade professionals.
  • Willingness and ability to travel for trade shows, industry events, showroom visits, and client meetings as required.

Responsibilities

  • Develop and execute comprehensive sales strategies to increase revenue and expand the trade customer base.
  • Establish structured performance management for sales representatives and showrooms with clearly defined KPIs.
  • Drive accountability through regular coaching, goal setting, and performance monitoring.
  • Implement processes for tracking and reporting key metrics including revenue growth, new client acquisition, pipeline conversion, and sales activity levels.
  • Evaluate and optimize sales territories based on market potential, historical performance, competitive landscape, and growth opportunities.
  • Conduct territory productivity analysis to identify expansion opportunities, including new showrooms or sales representation.
  • Monitor emerging market trends through field engagement, customer feedback, and competitive intelligence.
  • Translate insights into actionable strategies that support revenue growth and market expansion.
  • Support trade showrooms and sales representatives through regular visits, relationship development, and opportunity management.
  • Serve as the escalation point for complex or high-impact customer needs.
  • Build and strengthen partnerships with leading designers, architects, and industry organizations.
  • Represent the organization at industry events, trade shows, networking functions, and market events.
  • Lead, coach, and develop a high-performing sales team focused on results, accountability, and exceptional client service.
  • Recruit, onboard, and mentor top sales talent to support ongoing growth initiatives.
  • Address performance challenges through coaching, feedback, and structured development plans.
  • Foster a performance-driven team culture that encourages collaboration and excellence.
  • Partner with retail sales leadership to ensure alignment and best practices across the organization.
  • Collaborate closely with marketing, operations, customer service, and product teams to support seamless execution and customer experience.
  • Provide insights that help inform product strategy, marketing initiatives, and operational improvements.
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