Freelance Creative

Gelati Celesti•Richmond, VA

2d•$50 - $90

About The Position

Role: Freelance Creative Engagement Type: 1099 with 90-day project, potential to extend Timing: Kick off in March ideally Location: Richmond, VA Experience: 2-3 years minimum with cross-channel hands on creative execution Primary Focus: Creative execution across social, email, in-store signage, and light site updates • Elevate creative quality • Increase speed and consistency • Reduce internal bottlenecks • Support multiple concurrent campaigns This is an execution-first role. Strategy, messaging decisions, and channel prioritization remain internal. AI is a core tool within this role and is expected to be used to accelerate creative production. Integrate into internal workflows leverage AI assisted content creation leveraging Claude, Notion, Canva etc) AI may be used for concepting, layout variations, and production efficiency Final outputs must reflect strong human judgment and brand fluency AI-generated work is a starting point, not the finish line

Requirements

2-3 years minimum with cross-channel hands on creative execution
Leveraging Canva, Adobe, and AI-enabled workflows
Ability to attend team meetings 2-3x per week during core hours M-F 9A-3P
Ability to visit stores and production facility in Scott's Addition to shoot content

Responsibilities

Instagram creative (static posts + Reels)
Lightweight video editing for Reels
Stay abreast of social trends and best practices for content ideation
Participate in ideation for campaigns and to improve creative performance
Email visual assets built in Paytronix
In-store promo signage creative
Light website promo updates
Iteration based on consolidated feedback
Delivery of final, publish-ready assets
Integrate into internal workflows leverage AI assisted content creation leveraging Claude, Notion, Canva etc)