Growth Marketer

Credit Key

19h•Hybrid

About The Position

Credit Key is on a mission to disrupt B2B lending. We help businesses of every size, including large merchants and growing companies, access the capital they need to run operations, fund growth, and seize opportunities. Whether it’s e-commerce at checkout (think Affirm, Klarna) or paying for invoices, services, and equipment, we make flexible pay-over-time solutions simple and reliable. We’re a fully funded, fast-growing startup that moves quickly, solves hard problems, and always delivers real value to our customers. Our technology is core to the business, and we constantly innovate while maintaining the stability and reliability of the systems that got us here. This role oversees social, email/SMS, paid media, affiliate, and e-commerce strategy, with a strong focus on paid digital advertising, analytics, and performance optimization. This individual contributor role reports directly to the Chief Revenue Officer.

Requirements

4 -6 years experience marketing within fintech, lending, marketplace, or enterprise retail environments strongly preferred
Demonstrated experience running performance marketing campaigns with accountability for ROAS, CAC, CPL, and LTV — across Google Ads, Meta, and affiliate or partner channels
You've marketed a financial product, a marketplace, or a B2B SaaS platform and you understand that the path from impression to funded merchant is longer and more nuanced than a DTC conversion funnel. You know how to build lead gen infrastructure, not just run campaigns
Proficiency with collaboration and analytics tools (Shopify, Hubspot, Google Workspace, Notion, Meta Business Suite, Google Ads, etc.)
Fintech or lending compliance familiarity is a plus
Experience with co-marketing or partner marketing programs
Bachelor's degree

Nice To Haves

Deeply analytical, with the ability to connect performance metrics to brand and business outcomes
Experienced in project-managing complex workflows
Strong written and verbal communication skills, including the ability to write, edit, and approve copy across channels
Confident leading partner conversations and presenting strategy and results
Passionate about building and scaling digital-first brands
Comfortable wearing multiple hats in a fast-paced, lean-resourced startup environment

Responsibilities

Own top-of-funnel lead generation strategy across paid and organic channels, with accountability for pipeline volume, CPL, and lead quality metrics
Develop and oversee integrated marketing roadmaps across paid media, social, email/SMS, and e-commerce
Support partner relationships—leading calls, guiding strategy conversations, and translating business goals into clear marketing direction
Oversee performance and analytics, connecting numbers to narrative and using data to inform optimization and decision-making
Approve and refine deliverables across channels, ensuring they are strategically sound, detail-oriented, and partner-ready
Collaborate closely with the creative team to ensure marketing strategy and creative execution are fully aligned
Lead reporting and insights—clearly communicating results, learnings, and next steps internally and externally