Growth Marketing Lead

Sardine

7d•Remote

About The Position

As Growth Marketing Lead, you will be responsible for the success of our demand generation programs and the pipeline they produce. You will own the strategy, execution, and performance of our ABM, paid media, email marketing, events, and marketing automation efforts. Your role is to build these programs into best-in-class by scaling proven plays, raising the bar on the fundamentals (targeting, copy, creative, follow ups), and continuously running experiments to improve conversion rates, lower acquisition costs, and accelerate pipeline velocity.

Requirements

8+ years of experience in B2B demand generation or growth marketing
Proven track record of driving measurable pipeline growth
Strong experience managing ad campaigns and events
Hands-on experience with marketing automation and CRM systems
Comfortable working in a fast-moving startup with high ownership

Responsibilities

Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships.
Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals.
Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans.
Write and optimize copy for emails, landing pages, paid ads, and campaign assets.
Partner with the BDR team on list building, outbound sequences, and event outreach to break into target accounts and book more meetings.
Use AI tools to streamline research, campaign creation, personalization, testing, and reporting so the team can move faster without sacrificing quality.
Manage marketing ops, including audience segmentation, list creation, campaign tracking, performance dashboards, and workflow automation (e.g., nurtures, follow ups).
Track campaign performance across the funnel and identify specific optimizations to improve conversion rates and return on ad spend.
Manage agency partners to ensure strong execution and clear performance reporting.

Benefits

Generous compensation in cash and equity
Early exercise for all options, including pre-vested
Work from anywhere: Remote-first Culture
Flexible paid time off and Year-end break
Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific
4% matching in 401k / RRSP - US and Canada specific
MacBook Pro delivered to your door
One-time stipend to set up a home office — desk, chair, screen, etc.
Monthly meal stipend
Monthly social meet-up stipend
Annual health and wellness stipend
Annual Learning stipend
Join a fast-growing company with world-class professionals from around the world. If you are seeking a meaningful career, you found the right place, and we would love to hear from you.