Head of Growth Marketing

Crescendo•Chicago, IL

About The Position

Crescendo is hiring a Head of Demand Generation & Growth Marketing to architect and scale a modern, account-centric demand engine that fuels predictable enterprise pipeline and revenue. This is a senior, strategic role for a demand leader who understands that growth today is driven by signal, data enrichment, and orchestration—not volume. You will own the strategy, systems, and execution across Account-Based Marketing (ABM), growth marketing, lifecycle, and outbound-support motions, with a strong emphasis on data-powered targeting and personalization using modern tools like Clay. You will run demand generation like a product: with clear hypotheses, fast iteration cycles, rigorous measurement, and durable systems that compound over time.

Requirements

7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companies.
Deep expertise in Account-Based Marketing and modern demand generation.
Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion.
Proven track record of owning pipeline outcomes—not just leads or MQLs.
Strong experience partnering with Sales in enterprise or complex deal environments.
Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues.
Fluent in modern demand, growth, and GTM tooling and analytics.
Execution-driven leader who balances speed, rigor, and strategic thinking.

Responsibilities

Build and scale Crescendo’s account-based demand engine
Create predictable, high-quality pipeline for enterprise and strategic accounts
Operationalize data-enriched, signal-driven demand generation
Turn demand generation into a repeatable, compounding capability
Own Crescendo’s end-to-end demand generation strategy with a strong bias toward ABM and precision targeting.
Define ICPs, segmentation, account prioritization, and buying group strategies in partnership with Sales.
Ensure demand efforts are aligned to revenue goals, territories, and account plans.
Design and scale ABM programs across named accounts, industries, and buying committees.
Orchestrate multi-channel engagement (email, outbound-support motions, content, lifecycle, paid, events) at the account and buying-group level.
Partner tightly with Sales to ensure seamless coordination between account strategy, messaging, and execution.
Measure success based on account engagement, pipeline influence, and conversion, not vanity metrics.
Own and optimize demand channels including inbound, lifecycle, SEO/AEO, paid, and experimentation.
Scale what works, sunset what doesn’t, and continuously test new approaches.
Apply a systems mindset to campaign design—ensuring programs perform in production, not just in theory.
Leverage modern GTM tools (such as Clay) as a core component of Crescendo’s demand and ABM motion to: Enrich accounts and contacts with firmographic, technographic, and intent data Identify buying signals and prioritize outreach timing Power highly personalized, account-specific messaging and prospecting at scale
Partner with RevOps to integrate Clay-driven workflows into CRM, marketing automation, and outbound-support systems.
Own attribution, funnel instrumentation, and reporting to clearly connect demand activity to pipeline and revenue.
Ensure data is clean, trusted, and actively used to guide decisions.
Partner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can close.
Incorporate rep and customer feedback into targeting, messaging, and program design.
Align with Product and CX teams to ensure demand messaging reflects real customer outcomes and value.
Build, lead, and develop a high-performing demand generation and growth marketing team.
Set clear ownership across ABM, channels, and tooling.
Create a culture of experimentation, accountability, and continuous improvement.