Head of Marketing Enablement

PAR Technology•Chicago, IL

2d•Remote

About The Position

PAR Technology is seeking a strategic, hands-on Head of Marketing Enablement to build and lead two critical functions: internal team enablement and customer training. This role sits at the intersection of product knowledge, go-to-market strategy, and learning design — ensuring our sales, customer success, and account management teams are fully equipped to position and sell our restaurant technology solutions, while simultaneously empowering customers to get maximum value from our products through PAR Academy. The ideal candidate is part curriculum architect, part content creator, and part cross functional collaborator — someone who can partner with Product Marketing to translate complex product information into compelling training, resources, and tools, and deliver them at scale using modern AI-powered platforms.

Requirements

5+ years of experience in sales enablement, revenue enablement, customer education, or a closely related function
Proven track record building and scaling enablement or training programs in a B2B SaaS environment
Strong ability to translate complex product and technical information into clear, compelling training content
Experience working closely with Product Marketing to operationalize messaging and competitive content
Demonstrated experience managing an LMS or customer academy platform
Excellent cross-functional collaboration skills with the ability to influence without authority
Strong project management skills with the ability to manage multiple programs simultaneously

Nice To Haves

Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS
Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts
Prior experience managing or mentoring a team

Responsibilities

Design and lead a scalable, ongoing training program for Sales, Account Management, and Customer Success teams, covering: • Product knowledge, positioning, and messaging across all restaurant technology solutions • Sales battle cards, objection handling frameworks, and competitive positioning — developed in close partnership with Product Marketing • New feature rollouts and product updates, ensuring GTM teams are informed and prepared ahead of each launch • New hire onboarding curriculum to ramp Sales, AM, and CS hires quickly and confidently • Ongoing reinforcement training to keep teams current as the product portfolio evolves
Partner with Product Marketing to: • Consume competitive intelligence and win/loss insights developed by PMM, then package and distribute them in actionable, field-ready formats • Align all enablement content with approved messaging, positioning frameworks, and go-to-market strategy • Co-develop launch enablement plans for new products and major feature releases
Own and manage PAR Academy — PAR's customer-facing learning management system and training program
Develop and maintain a comprehensive library of customer training content including courses, certifications, how-to guides, and product walkthroughs
Create structured learning paths tailored to different customer roles (operators, IT, managers) and product lines
Drive customer adoption and product proficiency through proactive training initiatives tied to onboarding and ongoing success motions
Measure and report on training effectiveness, completion rates, and the impact of training on customer outcomes and retention
Continuously update content to reflect product changes, customer feedback, and evolving best practices
Establish and track KPIs for both internal enablement and customer training programs
Build a scalable content infrastructure using AI-powered tools to produce high quality training materials efficiently and at speed
Collaborate with Sales leadership, CS leadership, and Product to identify knowledge gaps and prioritize enablement investments
Maintain a centralized, well-organized resource library accessible to all GTM team members