Head of Marketing Operations

Coinbase Careers Page

4d•$205,785 - $242,100•Remote

About The Position

The Head of Marketing Operations will shape how our marketing team operates and scales. You will enable the marketing organization to plan, optimize, measure, and deliver creative and product marketing work by owning the systems, processes, and data that power end‑to‑end marketing execution. You’ll ensure marketing activities are accurately tracked, measurable, and clearly tied to pipeline, revenue, and customer goals, while reducing operational friction so marketers and cross‑functional partners can move quickly without sacrificing quality. This is a highly cross‑functional role that partners closely with Product Marketing, Creative, Finance/FP&A, Product, Legal, and Customer Success to build clear, innovative ways of working across the business.

Requirements

Significant experience in marketing operations and/or marketing leadership within modern marketing organizations (not purely ops), with a strong understanding of how creative and marketing development actually work day‑to‑day.
Proven track record designing and scaling operating systems for marketing: planning cadences, campaign processes, and XFN engagement models.
Demonstrated ability to think in systems, not tasks, and to design processes that are resilient, scalable, and easy for others to understand and adopt.
Strong command of marketing finance principles, including budget forecasting, accruals, contract management, and ROI tracking, with experience partnering closely with Finance/FP&A.
Deep experience working with cross‑functional stakeholders such as Product Marketing, Creative, Product, Legal, Finance, and Customer Success, and driving outcomes without direct authority.
A data‑driven approach: comfortable using data to diagnose issues, measure impact, and inform decisions across pipeline, revenue, and campaign performance.
Exceptionally clear and structured communicator, able to distill complex operational challenges into simple narratives and action plans for executives and teams.
Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

Nice To Haves

Experience building or optimizing marketing operations in environments, and then thoughtfully layering in tools as the function matures.
Background in high‑growth tech, fintech, or crypto, with comfort operating in ambiguity and rapidly evolving business priorities.
Experience leading or influencing team culture efforts (e.g., all‑hands design, recognition programs, engagement action planning) in partnership with People/HR.

Responsibilities

Design and run our marketing operating rhythm
Build and continuously improve the core marketing rhythms (annual and quarterly planning, monthly reviews, weekly stand‑ups) to create a clear, repeatable way for the team to get work done.
Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude.
Lead external marketing processes and cross‑functional operations
Design and run the programs that connect Marketing with cross‑functional partners (e.g., Product, CS, Sales, Legal, Finance) including XFN reviews, approvals, and post‑campaign reporting.
Clarify and document how teams engage with Marketing (intake, SLAs, approvals), ensuring predictable and transparent ways of working.
Drive GTM, creative, and production workflows
Evolve GTM and creative workflows, aligning Product Marketing, Creative, Design, and Product teams around clear milestones, deliverables, and hand‑offs from brief to launch and post‑mortem.
Establish and maintain production processes, asset workflows, approvals, and tooling to support high‑quality, on‑time delivery of campaigns and programs.
Own financial planning, reporting, and accountability
Partner with Finance and FP&A to run quarterly and annual planning processes, ensuring marketing budgets, headcount, and programs are aligned to company priorities.
Build robust reporting on program investment, performance, and ROI; drive clear accountability between marketing leaders and FP&A rather than acting as a permanent “patch” between the two.
Build systems, data, and insight for better decision‑making
Identify operational gaps across planning, execution, and measurement; design repeatable, scalable systems that make it easy for teams to move quickly without sacrificing quality.
Ensure marketing data (pipeline, revenue, funnel metrics, campaign performance) is accurate, accessible, and used to inform decisions at all levels.
Stand up and/or optimize tooling (initially assuming a low‑MarTech environment) to support workflows and reporting over time.
Own internal artifacts, policies, and documentation
Create and maintain core marketing artifacts and policies (e.g., operating playbooks, MarComms policy, retention and audit practices), ensuring they are up‑to‑date, discoverable, and used.
Drive consistency and compliance across marketing programs through clear documentation and training.
Foster a high‑engagement team culture
Own key team touchpoints (e.g., all‑hands, offsites, operating reviews) in partnership with Marketing leadership to reinforce priorities, celebrate impact, and drive alignment.
Partner with the HRBP to use engagement survey results and other feedback to identify and act on culture and engagement opportunities.