Integrated Marketing Campaign Manager

Janney Montgomery Scott LLC•Philadelphia, PA

About The Position

Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm. We’re seeking a creative, hands-on marketing leader to elevate how Janney engages prospects and clients through strategic content and multi-channel campaigns with an emphasis on digital experiences. This role focuses on developing and managing both marketing content and campaigns that inspire action and strengthen engagement across our prospect and client journeys. You’ll bring together consumer research, creative storytelling, marketing automation, and cross-channel campaign execution to ensure that every touchpoint — from awareness to conversion — reflects Janney’s brand and client value proposition. This role will be pivotal in advancing Janney’s digital marketing capabilities, powering our lead generation and growth programs, strengthening our new client pipeline support for advisors, and helping convert more prospects into clients. What you are good at Designing and executing full-funnel, integrated marketing campaigns that align web, social, email, and paid channels into a cohesive client journey, turning awareness into engagement and engagement into qualified leads. Developing compelling content and creative assets across formats, from automated nurture journeys and landing pages to social campaigns and digital ads, that resonate with prospects and reinforce Janney’s brand promise. Leveraging data and analytics to optimize performance, using CRM and marketing automation tools to track engagement, refine strategy, and continuously improve conversion and retention outcomes. Collaborating cross-functionally with internal teams and partners to ensure campaigns are insight-driven, compliant, and strategically aligned with business priorities.

Requirements

10+ years of experience in digital marketing, content development, or campaign management; experience in financial services required.
Expertise in email marketing and automation including journey building, ideally with Salesforce Marketing Cloud.
Proven ability to write and edit marketing content that drives engagement and aligns with brand standards.
Experience collaborating with creative, compliance, and digital marketing partners and agencies to execute campaigns.
Understanding of how content and campaigns support lead generation and client conversion goals.
Highly organized, collaborative, and proactive; comfortable managing multiple projects and stakeholders.

Responsibilities

Design strategic content and journey frameworks that drive engagement across the client lifecycle, from awareness to conversion.
Map client and prospect journeys, identifying key messaging moments and aligning them with digital marketing and advisor initiatives.
Partner with key stakeholders to ensure journeys and nurture programs are implemented effectively.
Develop content briefs, messaging strategy, and journey structure to enable segmentation, personalization, and measurement.
Develop and maintain a cohesive content strategy and editorial calendar that aligns thought leadership, advisor marketing, and digital campaigns.
Lead content development for digital campaigns — including emails, landing pages, social copy, and website assets — aligned with the firm’s client value proposition and business objectives.
Write clear, compliant, and engaging copy that drives awareness, engagement, and lead capture.
Partner with creative, digital, and compliance teams to translate strategic priorities into polished, client-ready content.
Develop content frameworks that support lifecycle marketing and advisor prospecting initiatives.
Incorporate SEO and SEM best practices into content strategy to maximize digital visibility and lead generation.
Partner with internal stakeholders and agency partners to bring multi-channel campaign concepts to life across email, web, social, and paid media.
Ensure campaign assets, messaging, and creative are consistent and connected throughout the client journey.
Manage timelines and deliverables for campaign launches, collaborating across marketing, compliance, and field teams.
Track campaign engagement, conversion, and content performance metrics.
Use insights to refine messaging, creative, and journey design for stronger results.
Support reporting on marketing’s contribution to lead generation and client acquisition initiatives.