Lead, Global Experiences

Meta•San Francisco, CA

About The Position

Meta is seeking an accomplished experiential marketer to join Global Experiences as Lead, Global Experiences. You will set strategy and lead end-to-end delivery of flagship, relevant experiences across in‑person, hybrid, and digital-first formats—showcasing Meta’s full portfolio, focusing on Reality Labs and AI. This role is highly cross-company. You will drive alignment across Product, Marketing, Communications, Creative, Partnerships, and other stakeholders to translate complex product narratives into experiences that earn attention, deepen understanding, and drive measurable outcomes..

Requirements

10+ years in experiential marketing/events, including strategy + end-to-end execution for large-scale programs
Demonstrated ability to lead multi-stakeholder, cross-functional work and drive decisions in ambiguous environments
Track record translating product/brand narratives into experiences that deliver measurable outcomes (not just outputs)
Experience across B2C and B2B experiential programs

Nice To Haves

Experience in tech hardware, marketing technology, or media industry
Experience in brand marketing, creative technology, and integrated campaign development
Familiarity with Meta’s product ecosystem and ability to work across multiple product lines
Experience translating AI product capabilities into clear, responsible consumer narratives and experiential moments
Experience using AI-enabled creative and production workflows (e.g., rapid prototyping, content iteration) to accelerate experiential development

Responsibilities

Own experiential strategy and roadmap: Define experience strategy, target audiences, narratives, and success metrics; translate into creative briefs, program plans, and decision points
Lead cross-company delivery: Orchestrate multi-organization teams to concept, produce, and execute experiences that represent Meta’s full portfolio (RL-forward) across global moments and channels
Build compelling emerging-tech storytelling: Translate Reality Labs and AI capabilities into clear, responsible, human-centered experiential moments and demos
Drive creative and production: Partner with internal creative teams and external agencies/vendors to deliver high-quality, on-brand experiences with operational rigor
Influence and stakeholder management: Build durable relationships and drive decisions with executive stakeholders—balancing competing goals, constraints, and timelines without formal authority
Measurement and reporting: Partner with Analytics/Decision Science to define hypotheses, key performance indicators, and readouts; turn learnings into iteration and improved ROI over time
Budget and resource leadership: Own budgets, forecasting, and resourcing in partnership with Finance/Planning; ensure efficient delivery and vendor accountability
Identify new opportunities: Evaluate relevant moments, platforms, partners, and formats to expand Meta’s experiential footprint and impact
Travel as required for planning and on-site execution