Lead/Senior Marketing Ops Manager

Replit•Foster City, CA

1d•Hybrid

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a strategic, hands-on Marketing Operations leader who knows how to make marketing programs work at scale. You'll sit at the center of our campaigns, data, and technology — ensuring that the right audiences get the right campaigns at the right time across our B2C and B2B businesses. This is a high-impact role for someone who is equally comfortable designing operational frameworks and rolling up their sleeves to execute — whether that's orchestrating a multi-channel campaign, refining our lead scoring model, or partnering with Data to make sure our marketing signals are clean and actionable. You'll collaborate closely with MarTech, Data, RevOps, and the broader marketing teams across the organization to turn strategy into execution across email, push, in-app, web, product, brand, lifecycle, and demand generation programs.

Requirements

8+ years of marketing operations experience at a high-growth SaaS or PLG company, with experience operating across both consumer and B2B programs
Strong working knowledge of modern martech platforms — including familiarity with data tools
Campaign operations experience — you've owned or supported end-to-end campaign execution across email, push, in-app, web, product, and brand channels
Data-fluent — comfortable writing SQL, working with data teams, and translating marketing needs into data requirements
Experience with lead scoring, lifecycle segmentation, and funnel operations in a PLG or hybrid sales-assist model
Strong process orientation — you build workflows and documentation that help teams move faster and make fewer mistakes
Excellent cross-functional collaborator — you work well with technical partners and non-technical channel marketers alike

Responsibilities

Own process, orchestration, and enablement across campaigns
Define and maintain the operational processes that govern how campaigns are built, QA'd, launched, and measured across channels — email, push, in-app, web, product, brand, paid, and lifecycle
Orchestrate multi-channel campaigns, ensuring proper sequencing, suppression logic, and audience governance
Roll up your sleeves to directly build and launch campaigns in Iterable or other platforms when needed
Optimize and customize our martech stack to support campaign execution
Partner with the MarTech Manager to configure and optimize tools in our stack to meet evolving marketing needs across B2C and B2B
Identify gaps in how tools are being used and drive improvements that unlock better marketing performance
Ensure proper reporting and measurement
Maintain dashboards that give marketing leadership clear visibility into program performance across B2C and B2B
Support attribution frameworks that connect campaign activity to pipeline and revenue
Contribute to MBR/QBR reporting on funnel metrics and campaign efficiency
Be marketing's lead partner to the Data team
Serve as the marketing stakeholder for data requests — ensuring the right audiences, signals, and attributes are defined, built, and maintained
Own the feedback loop between campaign performance and data infrastructure, surfacing gaps and advocating for what marketing needs
Support lead management, scoring, and funnel operations
Maintain and refine lead scoring models and PQL frameworks that surface high-propensity users and accounts for our sales team
Partner with RevOps to ensure clean lead routing, stage progression, and SLA adherence from marketing to sales