Marketing Ops Manager

Sun InternationalWorcester, MA
1d

About The Position

The Marketing Operations Manager will be responsible for providing leadership and management of the marketing team and function for the business unit, including the planning and delivery of various gaming marketing initiatives. The role will collaborate with central marketing and operations management in customising and coordinating the unit’s Customer Experience plans (including promotions, activations and Loyalty Programme); ensuring database integrity; and implementing digital marketing campaigns to support the business in maximising footfall to the property. In so doing the role will support the customer acquisition, growth, reactivation and retention plans and build the unit’s brand as the hospitality brand of choice. The role will also focus on building a solid marketing talent pipeline to support innovative and sustainable marketing solutions.

Requirements

  • Minimum of a 3-year B Degree in Marketing or equivalent
  • Minimum of 5 years’ marketing experience with 3 years in a PR and / or Promotions position
  • Marketing management experience is an advantage, preferably obtained within the casino and or hospitality environment
  • Meets the requirements for a key gaming licence
  • Ability to travel locally
  • Ability to work shifts that meet operational requirements

Responsibilities

  • Delivered Marketing Plans & Results
  • Campaign Management
  • Delivered Loyalty Management
  • Stakeholder Relationship Management
  • Budget Management
  • People Management
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