Marketing/Communications Coordinator

The National Academies of Sciences, Engineering, and Medicine

1d•$56,410 - $70,510•Remote

About The Position

Supports digital marketing initiatives for PNAS and PNAS Nexus with a primary focus on search engine optimization (SEO), organic and paid digital advertising, performance analytics, and reporting. Works closely with the Content Marketing Manager to analyze website performance, identify opportunities for improvement, and support data-informed decision-making across digital channels. Develops SEO-informed content briefs and contributes to the creation of visually engaging digital assets for paid and owned channels, ensuring alignment with brand voice and organizational priorities. Assists in the development, testing, and refinement of digital advertisements and organic promotional content, including the use of A/B testing to evaluate creative, messaging, and targeting approaches. Analyzes performance results to provide recommendations for optimization and continuous improvement. Collaborates with internal teams to ensure digital marketing efforts are cohesive, effective, and aligned with organizational goals. Works with either close supervision or under clearly defined procedures. Receives guidance/supervision on new assignments but normally works independently on mastered tasks. Follows established procedures and guidelines to perform all duties accurately and on time. Uses pre-determined guidelines to assist in decision-making.

Requirements

Basic knowledge of marketing principles and practices.
Ability to solve problems through selection and application of commonly used rules, procedures, and precedents.
Ability to work successfully in a team environment.
Ability to develop relationships with co-workers and employees in other National Academies' departments.
Good communication skills with a proven ability to effectively interact with all levels of employees.
High School Diploma, GED, or equivalent knowledge.
Three years of related experience.
Ability to work at a computer for extended periods of time.

Responsibilities

Supports the development and execution of SEO strategies for PNAS and PNAS Nexus by using tools such as SEMrush to monitor keyword performance, assess site health, and identify content gaps and optimization opportunities across PNAS.org and related digital properties. Develops SEO-informed content briefs and recommendations that incorporate both content and visual considerations to improve discoverability, usability, and engagement across organic and paid environments, and works with the Content Marketing Manager to prioritize updates and refinements.
Assists in the creation, execution, and optimization of organic and paid digital advertising and promotional efforts across platforms such as PNAS.org, Google, and Bing. Develops digital ad copy and visual assets using tools such as Canva or in collaboration with designers, applying strategic thinking to layout, messaging, and tone. Conducts A/B testing of creative elements such as headlines, imagery, calls to action, and audience targeting across organic and paid placements, and evaluates results to recommend design and messaging adjustments that improve effectiveness.
Implements and manages UTM tracking and supports analytics reporting related to SEO, organic and paid media, and other digital initiatives. Analyzes performance across both creative and technical dimensions, including results from A/B tests, identifying trends in engagement and conversion. Prepares summaries and recommendations that integrate performance insights with observations about creative execution, and works closely with the Content Marketing Manager to translate findings into actionable next steps.
Collaborates with internal teams, including Editorial, Digital Products and Platforms, and design partners, to align organic and paid digital marketing efforts with journal priorities, brand standards, and product updates. Supports coordination across teams to ensure digital assets are produced accurately, implemented consistently, and refined based on performance feedback.
Stays informed on best practices and emerging trends related to digital marketing, SEO, analytics, organic and paid media, and digital design. Contributes to ongoing improvements in workflows, tools, and processes, applying learnings from A/B testing, creative experimentation, and performance analysis to support continuous optimization and increased impact of digital marketing efforts.
Utilizes Google Analytics and related reporting tools to monitor website traffic, user behavior, and engagement across PNAS.org and related digital properties. Analyzes metrics such as acquisition sources, page performance, user pathways, and conversions to assess the effectiveness of organic and paid digital initiatives. Synthesizes findings into clear summaries and recommendations, working closely with the Content Marketing Manager to inform content updates, SEO priorities, and optimization of digital campaigns.
Works collaboratively with the Marketing and Partnerships Coordinator to support the digital components of broader marketing campaigns and initiatives. Provides input on SEO considerations, organic and paid digital promotion, and performance measurement for campaigns, and assists with UTM tracking and analytics to evaluate effectiveness. Shares insights and recommendations to support campaign refinement while ensuring digital efforts remain aligned with journal priorities, brand standards, and overall marketing objectives.