Marketing Manager, Reputation and Community Management

Aptean•Alpharetta, GA

2d•Onsite

About The Position

Marketing Manager, Community & Reputation Alpharetta, GA (Onsite) Are you ready for what’s next, now? Aptean is building a dedicated Reputation & Community Marketing function, and we’re looking for a strategic builder to lead it. The Manager, Reputation & Community Marketing will own how Aptean shows up across open-web communities, review platforms, and AI-mediated buyer research channels. This is a high-visibility, high-autonomy role at the intersection of community building, customer advocacy, content strategy, and LLM optimization. The way B2B buyers evaluate software has fundamentally changed. AI tools like ChatGPT, Perplexity, and Gemini now synthesize vendor reputations from reviews, forums, and community discussions—often delivering a verdict before a buyer ever visits a website. This role builds and operates the system that ensures Aptean is accurately, credibly, and prominently represented in those environments. This is not a traditional social media or demand generation role. You’ll think like a publisher, operate like a community builder, and report impact in terms of pipeline influence, reputation health, and AI visibility. About the Role This role sits within Marketing and works closely with Product Marketing, Customer Success, Sales, and Field Marketing. You’ll have executive sponsorship, ownership of a new strategic function, and the mandate to build durable infrastructure—not one-off campaigns. You’ll define the strategy, stand up the programs, activate internal experts, manage partners, and create the operating rhythm that compounds Aptean’s reputation over time.

Requirements

6+ years of experience in B2B marketing, with meaningful experience across community, customer advocacy, content, or product marketing
Demonstrated experience building or managing community programs across Reddit, Quora, LinkedIn, or industry forums
Familiarity with open-web reputation signals and LLM visibility concepts; experience with tools like Gravity Scan or Writesonic is a strong plus
Experience managing review and rating platforms such as G2, Gartner Peer Insights, and TrustRadius
Experience with advocate platforms such as Influitive, ReferenceEdge, or similar tools
Proven ability to build SME enablement programs, content playbooks, or internal governance frameworks
Strong cross-functional collaboration skills, with experience partnering across CS, Sales, Field Marketing, and agencies
Exceptional written communication and presentation skills, including the ability to report ROI to senior leadership
Experience with CRM platforms and marketing operations concepts including attribution and pipeline reporting

Responsibilities

Own Aptean’s open-web community presence and LLM optimization strategy across Reddit, Quora, StackExchange, LinkedIn communities, and high-value industry forums
Lead proactive, expert-driven engagement including AMAs, thought leadership seeding, and participation in conversations that shape buyer perception and AI-generated vendor comparisons
Ensure community engagement is authentic and value-first, with Aptean team members participating as credible domain experts—not brand accounts
Partner with or manage agencies capable of producing high-quality, expert-driven content that strengthens authority, engagement signals, and LLM visibility
Continuously monitor open-web discussions, emerging trends, and content gaps using tools such as Gravity Scan, Writesonic, and native platform search
Surface high-value engagement opportunities for Aptean SMEs and build a repeatable intelligence loop to inform community and content priorities
Conduct and maintain competitive visibility audits across forums and review platforms to identify gaps, whitespace, and reputation risks
Benchmark Aptean’s presence against competitors and assess accuracy and prominence in AI-generated outputs
Build and operate an SME activation program, including playbooks, response templates, training, and governance frameworks
Enable scalable, compliant, on-brand expert participation without compromising authenticity or increasing compliance risk
Build and manage an always-on, trigger-based review pipeline across G2, Gartner Peer Insights, and TrustRadius
Maintain review profiles as structured data assets optimized for both human buyers and AI synthesis engines
Report program performance in terms of pipeline influence, revenue impact, and AI visibility metrics