Marketing Operations Consultant, Specialist

The Vanguard GroupMalvern, PA
1dHybrid

About The Position

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Requirements

  • Minimum five years related work experience.
  • Undergraduate degree or equivalent combination of training and experience.

Responsibilities

  • Leverages data driven analysis to support business goals. Provides recommendations on campaign targeting, channel strategy, and segmentation.
  • Develops and designs testing to drive campaign improvements. Analyzes campaign results, documents and communicates implications and provides recommendations for improvements.
  • Partners with others on the application of modeling and analytics to improve the effectiveness and efficiency of the campaign. Provides context on campaign results, and determines new insights or trends.
  • Develops performance assumptions for campaigns based on historical campaign performance. Analyzes actual costs versus forecast and budget to identify future capacity.
  • Develops and manages consultative relationships with Marketing Managers.
  • Participates in special projects and performs other duties as assigned.
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