Marketing Operations & Sales Enablement Specialist

Capital Bank, N.A.Rockville, MD
1d$31 - $41Hybrid

About The Position

This role increases execution capacity across mortgage marketing by supporting campaign deployment, CRM operations, and loan officer marketing needs. This individual contributor executes marketing initiatives under the strategic direction of the AVP, Product Marketing Lead to streamline execution, Compliance, Digital Experience, and branch teams.

Requirements

  • Bachelor’s Degree in Marketing, Business or related field.
  • 1-3 years of customer service, marketing operations, lifecycle/email marketing, or sales enablement experience encouraged but not required.
  • Strong project management skills with the ability to manage calendars, SLAs, and cross‑functional requests across branches and partners.
  • Excellent copy/QA instincts; comfortable owning the last‑mile of deployment (links, tracking, rendering, approvals).
  • Ambitious hands-on learning style
  • Desire to learn new skills and grow within an organization
  • Microsoft Office Suite (Word, Outlook, Excel.)
  • Design Tools: Figma, Adobe, Canva
  • CRM (mortgage lead flow, nurture, and reporting) and Salesforce Marketing Cloud for campaign execution.
  • com for review management

Responsibilities

  • Execute email and digital campaigns based on strategic direction from their manager.
  • Build, QA, schedule, and deploy marketing assets across email landing pages, and any other channels.
  • Maintain marketing calendars and asset libraries.
  • Deliver templated marketing materials to loan officers and branches.
  • Manage compliance submissions and turnaround timelines.
  • Assist with the creation of marketing assets for mortgage CRM and subsequent reporting
  • Assist with recruiting-related marketing execution.
  • Reporting Maintenance
  • Attend weekly compliance meetings on behalf of the mortgage division.
  • Submit marketing assets to compliance through documented SOP, owning the submission from start to deployment
  • Provide executional support for partner and cross-sell campaigns.

Benefits

  • Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
  • Company Contributions to your 401k - Regardless of your contribution
  • Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
  • Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities
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