Marketing Operations Specialist

Procare Solutions•Denver, CO

7d•$74,000 - $85,500•Hybrid

About The Position

The Marketing Operations Specialist is a critical component of our marketing engine. This role manages the systems, data, and processes that power scalable, measurable, and high-performing marketing campaigns. You’ll be responsible for managing Pardot (Marketing Cloud Account Engagement), optimizing our marketing technology stack, delivering actionable analytics, and ensuring campaigns run smoothly from launch through analysis. Reporting to the marketing operations manager this role spans marketing technology, marketing analytics and campaign execution.

Requirements

Bachelor's degree in Marketing, Business, or related field
2-3 years' of marketing operations or marketing technology experience
Proficiency in Salesforce, Marketo, HubSpot, or similar marketing platforms
Strong analytical and problem-solving skills
Excellent attention to detail and process optimization capabilities
Advanced Excel and data manipulation skills
MAP system administration experience
Marketing automation platform expertise
Data visualization tools knowledge
Basic SQL and reporting skills

Nice To Haves

Pardot certification
Experience in B2B SaaS marketing operations

Responsibilities

Manage and maintain marketing technology stack, including MAP
Build, optimize, and maintain engagement studio programs, automation rules, dynamic lists and segmentation logic, email templates, landing pages, and forms
Develop and implement marketing workflows and standardized processes
Create and maintain marketing dashboards and performance reporting across Pardot, Salesforce and Power BI
Support lead management and lead scoring initiatives
Manage campaign setup end-to-end including campaign hierarchy, Salesforce campaign alignment, Tracking parameters (UTMs) and attribution readiness
Perform data hygiene and database management
Monitor sync errors, data discrepancies, and platform health; proactively troubleshoot issues
Assist in developing and maintaining marketing technology integrations

Benefits

Excellent comprehensive benefits packages including: medical, dental, & vision plans
HSA option with employer contributions
Vacation time, holidays, sick days, volunteer & personal days
401K Plan with employer match and immediate vesting
Employee Stock Purchase Plan
Employee Discount Program
Medical, Dependent Care, and Transportation FSA Plans
Company paid Short and Long-Term disability and Life Insurance
RTD EcoPass for all Denver employees
Tuition Reimbursement and continued Professional Development
Fast paced, high energy workplace environment in prime downtown location
Regular company provided meals