Marketing Program Manager, Rewards/Loyalty GTM

PayPal • San Jose, CA

37d • Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: PayPal is seeking an experienced Product Marketing Manager to build the operational backbone that will bring consistency and scalability to our PMM execution. This is an opportunity to design and implement the processes, frameworks, and systems that will enable a world-class Product Marketing function. Job Description: Essential Responsibilities: Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives Own and manage product roadmaps, prioritization, and discussions with stakeholders Identify and quantify new opportunities based on market trends, customer needs, and research Develop go-to-market strategies, including positioning, messaging, and value propositions for key products Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints Coordinate product launches and marketing plans with Product, Sales, and Marketing teams Advocate for customer needs and insights to guide product development and marketing strategies Monitor competitors and industry trends to refine positioning and messaging Measure the success of go-to-market initiatives and their impact on product adoption and revenue Ensure legally approved messaging and guidance is developed and maintained across channels Minimum Qualifications: Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience. Additional Responsibilities & Preferred Qualifications: Role Summary We’re seeking a Marketing Program Manager to join the Product Marketing team, focused on driving the successful launch of our new Rewards/Loyalty program. This role will serve as the operational orchestrator, ensuring flawless planning and execution across Product Marketing, Integrated Marketing, Brand, Media, CRM, Comms/PR, Creative, and Product teams. Beyond the Rewards/Loyalty launch, this role will also build and institutionalize scalable processes that enable Product Marketing to execute future launches with greater efficiency and impact. What you’ll do Lead program management for the Rewards/Loyalty GTM launch, coordinating milestones, stakeholders, and deliverables across all Marketing and Product partners. Serve as the orchestrator for cross-functional alignment, running launch meetings, managing timelines, capturing decisions, and proactively resolving blockers. Support budget and resource management for launches — partnering with Marketing and Finance teams to track spend, flag risks, and ensure resources are deployed efficiently. Build and institutionalize scalable processes, tools, and frameworks (playbooks, SLAs, workback schedules, dashboards) to improve efficiency across all launches. Establish clear governance models for approvals, dependencies, and decision-making to keep launches moving smoothly. Partner with internal analytics teams to establish consistent measurement frameworks that track marketing effectiveness across the product lifecycle Drive stakeholder communications, including leadership updates, executive readouts, and regular reporting on launch health. Ensure launch readiness across all Marketing channels — aligning assets, messaging, and approvals ahead of key milestones. Design processes that work for both individual product launches and coordinated multi-product campaigns. What you'll bring 6–10+ years in marketing program management, operations, or GTM orchestration. Proven success managing large-scale, cross-functional launches in a fast-moving environment. Experience building scalable processes and operating models within Marketing or Product Marketing. Strong proficiency in project management and collaboration tools (e.g., Asana, Smartsheet, Jira, Confluence). Fluency in AI tools and a strong belief in using technology to automate workflows and improve efficiency. Excellent organizational, communication, and facilitation skills; able to bring clarity and alignment in complex, multi-stakeholder environments. Collaborative, detail-oriented, and solutions-driven mindset with a bias

Requirements

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
• 6–10+ years in marketing program management, operations, or GTM orchestration.
• Proven success managing large-scale, cross-functional launches in a fast-moving environment.
• Experience building scalable processes and operating models within Marketing or Product Marketing.
• Strong proficiency in project management and collaboration tools (e.g., Asana, Smartsheet, Jira, Confluence).
• Excellent organizational, communication, and facilitation skills; able to bring clarity and alignment in complex, multi-stakeholder environments.
• Collaborative, detail-oriented, and solutions-driven mindset with a bias

Nice To Haves

• Fluency in AI tools and a strong belief in using technology to automate workflows and improve efficiency.

Responsibilities

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels
• Lead program management for the Rewards/Loyalty GTM launch, coordinating milestones, stakeholders, and deliverables across all Marketing and Product partners.
• Serve as the orchestrator for cross-functional alignment, running launch meetings, managing timelines, capturing decisions, and proactively resolving blockers.
• Support budget and resource management for launches — partnering with Marketing and Finance teams to track spend, flag risks, and ensure resources are deployed efficiently.
• Build and institutionalize scalable processes, tools, and frameworks (playbooks, SLAs, workback schedules, dashboards) to improve efficiency across all launches.
• Establish clear governance models for approvals, dependencies, and decision-making to keep launches moving smoothly.
• Partner with internal analytics teams to establish consistent measurement frameworks that track marketing effectiveness across the product lifecycle
• Drive stakeholder communications, including leadership updates, executive readouts, and regular reporting on launch health.
• Ensure launch readiness across all Marketing channels — aligning assets, messaging, and approvals ahead of key milestones.
• Design processes that work for both individual product launches and coordinated multi-product campaigns.

Benefits

• This role is also eligible for a range of benefits which may include, medical, dental, vision, life and disability insurance, parental and family leave, 401(k) savings plan, paid time off, and other benefits.
• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
• We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees