Marketing Programs Lead

Jobgether

4d • $135,000 - $155,000 • Remote

About The Position

This role offers a high-impact opportunity to design, execute, and optimize account-based marketing (ABM) programs that drive measurable revenue growth and strengthen engagement with key accounts. You will manage end-to-end ABM campaigns across multiple channels, translating account insights into targeted strategies that accelerate deal cycles. Working closely with Sales, Marketing Operations, Product, and Corporate Marketing teams, you will ensure campaigns are data-driven, personalized, and effectively tracked to demonstrate ROI. This position requires a strategic yet hands-on marketer who thrives in a collaborative, fast-paced environment and is passionate about leveraging innovative marketing approaches to drive business results. Your work will directly influence pipeline performance and contribute to scaling marketing initiatives globally.

Requirements

• 6+ years of ABM and demand generation experience, preferably in technology, financial services, or fintech environments.
• Deep understanding of account-based marketing principles, including account segmentation, personalization, and multi-channel orchestration.
• Proven experience managing events and digital marketing programs across the full lifecycle: planning, execution, and post-campaign analysis.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar).
• Strong analytical mindset with the ability to assess campaign performance and optimize outcomes.
• Excellent project management and communication skills, with experience collaborating cross-functionally and managing multiple initiatives simultaneously.
• High attention to detail and strong standards for quality and execution.

Responsibilities

• Own and execute global ABM programs and playbooks for specific target segments, managing campaigns end-to-end from ideation, creative development, and execution to reporting and optimization.
• Develop multi-layered ABM programs (1:1, 1:few, 1:many) tailored to account tiers, buyer personas, and sales cycle stages.
• Collaborate with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into actionable marketing strategies.
• Partner with ISR teams to review early-stage pipeline health and drive opportunity conversion using intent data, insights, and best practices.
• Work cross-functionally with Marketing & Sales Operations to ensure accurate tracking, attribution, and measurement of campaign performance and channel impact.
• Coordinate with Corporate and Product Marketing to develop cohesive messaging aligned with value propositions and broader ABM strategy.

Benefits

• Competitive base salary: $135,000–$155,000 USD, plus variable year-end bonus guaranteed in the first year.
• Comprehensive medical and prescription drug coverage.
• 401(k) contribution matching.
• Flexible remote work eligibility across multiple U.S. states (NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA).
• Opportunity to work in a high-growth, data-driven marketing environment with measurable impact on pipeline and revenue.
• Collaborative and dynamic team environment focused on innovation and strategic growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed