Copy of Marketing Specialist

The Arena Group•College Station, TX

About The Position

The Arena Group manages four student living communities in College Station, Texas, including The Barracks Townhomes, Charleston Mills Luxury Townhomes, University Heights, and The Harbor at The Barracks. We’re passionate about creating unforgettable college experiences and building vibrant, connected communities where students thrive. We’re looking for a creative, organized, and outgoing Marketing Specialist to join our growing team. If you love social media, enjoy being behind (and in front of) the camera, and have a passion for creating content that sparks connection, we want to meet you.

Requirements

Strong photo and video editing skills (Adobe Creative Suite, CapCut, Canva, etc.)
Comfortable being on camera and approaching residents for interviews or photos
Obsessed with growing Instagram and TikTok in meaningful, measurable ways
Passionate about student life, community building, and great storytelling
Highly organized, with strong time management and communication skills
Willing and excited to attend all resident events (typically in the early evening on weekdays)

Nice To Haves

Have experience working in property management, student housing, or hospitality
Have a graphic design background or experience creating branded marketing materials

Responsibilities

Social Media Management
Collaborate with the Marketing Director to build a cohesive strategy across Instagram, TikTok, Facebook, and more
Creating and scheduling all social media posts on a content calendar.
Actively engage with our audience in comment sections and DMs to build relationships and brand loyalty
Track, analyze, and report on performance metrics for all platforms
Content Creation & Brand Storytelling
Capture and edit high-quality photo and video content that showcases our communities and residents using photo, live video, stories, graphics, polls, etc.
Write fun, authentic captions that drive engagement and reflect our brand voice
Collaborate with other departments to tell great stories and promote events
Maintain and organize our growing digital asset library
Trendspotting & Research
Stay ahead of social media trends, especially on TikTok and Instagram
Identify content we can remix, respond to, or share with our audience
Regularly pitch fresh ideas for content and campaigns
“Surprise & Delight” Campaigns
Plan and execute creative giveaways, scavenger hunts, pop-ups, and other interactive campaigns
Build partnerships with local businesses for co-branded promotions that align with our values
Resident Event Planning
Create and manage a fun, on-brand resident event calendar
Lead pre-event creative planning sessions
Develop Event Operations Plans including budgets, layouts, staffing, and post-event recaps/surveys
Attend and capture content at all Barracks events and social activations