Copy of Senior Content and Campaign Marketing Specialist

KBKG LLC • Pasadena, CA

5d

About The Position

The Senior Content & Campaign Marketing Specialist turns complex ideas into compelling narratives that resonate effectively with our target audiences. In this role, you will drive strategic content and campaign initiatives with greater independence – from conception through execution to performance analysis. You are adept at analyzing performance and aligning strategies with the company’s overall objectives. This role is tasked with marketing content ideation & creation, including email templates, advertising copy, direct mailers, website copy, thought leadership copy, internal communications, social media, longer-form content, such as guides and two-pagers, and additional marketing assets as needed.
Additionally, the Senior Content & Campaign Marketing Specialist will assist in and manage the development of lead generation, ABM and advertising flights, including developing assets, assisting with data collection and project management & execution as it relates to advertising launches for the organization.
The Senior Content & Campaign Marketing Specialist will continuously identify opportunities for leveraging marketing content to increase inbound conversion from the website, streamline outbound campaigns and deliver measurable results through content-driven strategy.
The Senior Content & Campaign Marketing Specialist will report to the Senior Manager, Demand Generation & ABM.

Requirements

• Strong communication skills, both written and verbal, for effective collaboration and client interactions.
• Superb writing, editing and storytelling ability across formats (short copy, long-from, though leadership, sales enablement).
• Strong analytical skills to assess marketing performance, measure ROI, and recommend improvements & new strategies.
• Strategic and “big-picture” mindset to match content and campaign strategy with company goals.
• Exceptional organizational skills to manage multiple projects, prioritize tasks, meet deadlines, and manage up to senior leaders.
• Team-oriented mindset with the ability to work collaboratively across different departments.
• Creativity and innovative thinking to develop and implement effective content marketing strategies.
• Adaptability to evolving market trends and changing business needs.
• Familiarity with marketing tools (HubSpot, Google Analytics) and strategies (performance marketing, ABM).
• 4-6+ years of experience in B2B Marketing required.
• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A master’s degree or additional certifications can be advantageous.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at a time.

Responsibilities

• Lead the development of finalized deliverables and copy as they pertain to marketing content and internal communications.
• Collaborate with Marketing, other internal teams & leadership to create content such as email communications, direct mailers, videos, blog posts, long-form assets, etc.
• Create and implement strategic messaging and campaigns to promote KBKG awareness & demand resulting in direct impact on quantitative objectives such as lead and meeting targets.
• In collaboration with the Senior Manager, Demand Generation & ABM, develop, execute, manage and track performance of lead generation and ABM efforts.
• Develop, manage, execute, and track performance of social media channels.
• Manage SEO/AEO including performance updates and strategic next steps. Manage & collaborate with senior leaders on creating and executing AEO strategies.
• Promote creative idea generation through familiarity with industry trends and standards in marketing and communications.
• Assist in development of and ensuring consistent adherence to company brand guidelines, especially as it relates to company tone and voice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level