Marketing Strategy and Account Lead Assistant Director

Crowe•Washington, DC

23h•$103,000 - $217,500•Remote

About The Position

The Marketing Strategy and Account Lead (Assistant Director) leads buyer-centric marketing strategy and execution across assigned accounts and/or segments. This role serves as a trusted advisor to business and account leaders and is accountable for driving integrated marketing programs that support growth, brand relevance, and demand generation. Working within enterprise strategy frameworks, the Assistant Director adapts and applies those strategies to complex account environments, orchestrating internal teams and partners to deliver consistent, high-quality buyer experiences. This role also plays a key part in surfacing market insights, performance data, and execution learnings to inform broader strategy and continuous improvement.

Requirements

Bachelor's degree required in Marketing, Communications, or related field
Requires minimum of 10+ years’ experience in marketing strategy and account management (professional services and agency experience is a plus)
Proficient in all marketing channels, especially digital and social
Experience with Project Management software, Workfront and/or Cvent is a plus
Proficiency in Microsoft Office Suite including Word and PowerPoint required
High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot to enhance productivity and innovation
Demonstrated influence leadership skills; ability to manage up, down and across
Excels at collaboration, with strong communication skills
Local focus; global mindset
Strong ability to interpret qualitative and quantitative data to create business implications
Strong ability to translate analysis into easily understood insights
Excellent problem solving and decision-making skills
Remote role with some domestic travel as needed
Intellectually curious, a creative thinker with high data aptitude
An ability to educate, to raise the marketing acumen of the firm