Media Buyer, Social
About The Position
We're an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies think beyond clicks and conversions to unlock new opportunities for growth. We thrive on rolling up our sleeves and digging into the tough stuff for our 800+ clients. And we love getting them the most ROI from their digital marketing. If you’re up for the challenge, join us. Let’s move fearlessly forward together. Adswerve is looking for a Social Media Buyer to join the Performance Media team! The Social Media Buyer is responsible for launching, managing, and strategically optimizing complex social media campaigns across all major platforms. This role requires a blend of technical platform expertise, creative analytical skills, and a commitment to driving measurable ROI for a variety of client accounts.
Requirements
- 2+ years of dedicated paid social media ad buying experience, ideally within an agency environment managing multiple advertiser accounts.
- Extensive experience with Meta Business Manager and a thorough understanding of tag management and customized conversion tracking.
- Excellent verbal and written communication skills.
- Strong attention to detail and exceptional time-management skills.
- Bachelor’s Degree or equivalent work experience.
Responsibilities
- Launch and manage campaigns across all major platforms, including Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, and Reddit
- Proactively monitor and optimize campaign pacing, delivery, and performance to ensure all initiatives remain within allocated budgets while consistently exceeding benchmark returns month-over-month.
- Analyze campaign performance effectively using data trends from native platforms and Looker Studio dashboards.
- Craft meaningful, proactive recommendations and insight notes for client review that drive a positive impact on performance.
- Clearly translate advertiser needs into strategic plans tailored to specific performance goals.
- Partner with clients to align organic strategies with paid media efforts to create a fully integrated social approach.
- Gather and audit creative assets to ensure proper campaign setup.
- Utilize customized conversion tracking and tag management to extend optimization efforts beyond simple click-through rates.
- Collaborate across the Performance Media team and Client Services teams to ensure alignment between clients’ goals and opportunities.
- Contribute to thought leadership in team meetings, sharing process improvements, new best practices, and testing ideas.
Benefits
- Medical, dental and vision available for employees
- Paid time off including vacation, sick leave & company holidays
- Paid volunteer time
- Flexible working hours
- Summer Fridays
- “Work From Home Light” days between Christmas and New Year’s Day
- 401(k) Plan with 5% company match and no vesting period
- Employer Paid Parental Leave
- Health-care Spending Accounts
- Dependent-care Spending Accounts
- Employer Paid Basic Life Insurance
- Voluntary Life Insurance (Employee/Spouse/Child)
- Employer Paid Short & Long Term Disability
- Employee Assistance Program (EAP)
- Continuing Education Reimbursement
- Employee Referral Bonus Program
- Monthly Remote Work Stipend
- New Hire Office Equipment Reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
