Senior Social Media Buyer (Meta)

MNTN

1d•Remote

About The Position

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.) We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/. We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great. So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth. MNTN is looking for a Senior Individual Contributor (IC) Social Media Buyer to own and scale our paid social program across Meta (Facebook & Instagram), with a focus on driving high-quality B2B leads (demo requests and direct sign-ups). This is a hands-on, performance-driven role for someone who lives in Ads Manager and thrives on testing, iteration, and measurable impact. You’ll be responsible for day-to-day execution, creative iteration, and scaling of paid social campaigns, partnering closely with creative, analytics, and product teams to drive efficient customer acquisition.

Requirements

7+ years of hands-on experience managing Meta Ads (Facebook & Instagram)
Deep expertise in audience strategy, creative testing, and conversion optimization
Proven track record driving B2B lead generation (demo and/or self-serve signup motions)
Strong understanding of the role of creative in performance and ability to guide creative direction
Experience managing and scaling meaningful budgets with efficiency constraints
Strong analytical skills and comfort translating performance data into action
Experience with Meta Pixel, Conversion API (CAPI), and attribution frameworks
Ability to operate as a senior IC with full ownership of strategy and execution
Strong cross-functional collaboration skills

Nice To Haves

Experience in ad tech, martech, SaaS, or performance marketing environments
Familiarity with CRM integrations (e.g., Salesforce, HubSpot) and offline conversion tracking
Experience with creative briefing and working closely with in-house or external creative teams
Exposure to incrementality testing, lift studies, or advanced measurement approaches
Working knowledge of TikTok, LinkedIn, and email, and how paid social fits into broader demand generation

Responsibilities

Own end-to-end management of Meta Ads campaigns, focused on qualified lead generation and pipeline impact
Execute daily optimizations across budgets, bid strategies, audiences, placements, and creative
Lead creative testing strategy (hooks, formats, messaging, offers) in close partnership with design and content teams
Build and iterate on full-funnel strategies (prospecting, retargeting, and conversion) to capture and create demand
Analyze performance data to identify trends, diagnose issues, and unlock growth opportunities
Improve conversion rates through better ad-to-landing page alignment and funnel optimization
Partner with analytics to ensure accurate pixel implementation, event tracking, and attribution
Scale campaigns efficiently while maintaining strict efficiency targets (CPL, CPA, pipeline contribution)
Develop and maintain a structured experimentation roadmap and share insights across teams
Stay current on Meta platform changes, betas, and best practices