Microsoft Partner GTM Manager

BDO USA

1d • $120,000 - $150,000

About The Position

The Partner GTM Manager translates partnership strategy into measurable pipeline
impact through joint marketing, demand generation, events, and partner
communications. This role aligns with the Partner Leader to integrate
partnership priorities into the Partner Business Plan and coordinates execution
with internal GTM and Marketing teams. Responsibilities include serving as the
primary marketing point-of-contact for partners and partner communities,
planning and executing partner-facing and customer-facing campaigns, managing
Partner Marketing Development Funds (MDF) and budgets, and developing win
evidence such as win wires, references, and case studies. The Partner GTM
Manager tracks performance from MQL through opportunity creation, measures
campaign ROI, and delivers consistent partner nurture communications to support
field execution and partner adoption.

Requirements

• Bachelor’s degree, required
• Five (5) years of partner marketing, alliance marketing, or B2B demand generation experience, required
• Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
• Proficiency in CRM platforms (e.g., Dynamics), required
• Proficiency in Microsoft Office Suite, required
• Ability to build and execute GTM plans with measurable funnel and pipeline outcomes
• Ability to manage MDF governance, approvals, and performance reporting with audit-ready documentation
• Ability to create partner-ready messaging, campaign briefs, and execution playbooks
• Ability to coordinate cross-functional stakeholders across partner leadership, marketing, GTM, field teams, and operations
• Ability to develop executive-ready performance updates with clear KPI definitions and assumptions
• Strong event strategy and operational execution skills for webinars, field events, and conferences
• Strong vendor management skills for agencies, event vendors, and content production partners
• Strong attention to detail with consistent follow-through on timelines, dependencies, and approvals

Nice To Haves

• Experience supporting technology partners, ISVs, or partner ecosystems, preferred
• Experience building win evidence programs (win wires, references, case studies), preferred
• Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred
• Marketing & Creative platforms, preferred

Responsibilities

• Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
• Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
• Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
• Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
• Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
• Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
• Creates win wires and maintains processes for win evidence collection, approvals, and distribution
• Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
• Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
• Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
• Supports event-related partner nurturing and follow-up motions with Partner Field Managers
• Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
• Other duties as required.

Benefits

• We offer flexibility and opportunities for advancement.
• Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
• BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.
• The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits offerings.
• The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees