Personalization & Engagement Product Manager
About The Position
We’re looking for a Personalization & Engagement PM to drive behavior-driven experiences across our digital ecosystem. You’ll own next-best-action campaigns, targeted offers, and personalized content across the Content Network, Deals, Loyalty program, and Home Page Dashboard, collaborating closely with product, analytics, and engineering teams Define and execute personalization and engagement strategies across multiple digital experiences. Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior. Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience. Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic. Use analytics and experimentation to measure campaign impact and optimize performance.
Requirements
- 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
- Experience with cross-channel digital products (web, app, dashboards).
- Strong analytical skills and comfort with experimentation and data-driven decisions.
- Experience collaborating with platform/engineering teams to implement personalization solutions.
- Ability to navigate a matrix organization and collaborate effectively across multiple PMs.
Responsibilities
- Define and execute personalization and engagement strategies across multiple digital experiences.
- Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
- Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
- Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
- Use analytics and experimentation to measure campaign impact and optimize performance.
Benefits
- You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few.
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
