Product Marketing Manager - Financial Services
About The Position
Similarweb is a leading digital intelligence platform, trusted by thousands of businesses worldwide to understand the digital world. Our data powers critical decisions for enterprise brands, agencies, and financial institutions—including hedge funds, asset managers, private equity, and venture capital firms. From web traffic and app performance to search trends and consumer behavior, we turn digital signals into strategic advantage. We’re hiring a Product Marketing Manager to own go-to-market strategy for our Investor Intelligence business. You’ll sit at the intersection of product, sales, and marketing—positioning complex data products with clear, compelling messaging and enabling GTM teams to drive growth. This role is ideal for a well-rounded, independent product marketer who thrives in collaborative environments and can translate technical data capabilities into meaningful outcomes for investment professionals.
Requirements
- 3+ years in product marketing (B2B SaaS, data, or technology)
- Experience marketing to financial services or investor audiences strongly preferred
- Familiarity with APIs, data feeds, and technical data products
- Strong ability to translate complex concepts into clear, compelling messaging
- Self-starter with strong cross-functional collaboration skills
Nice To Haves
- Experience with alternative data or digital intelligence
- Familiarity with AI/LLM ecosystems and data integrations
- Experience with tools like Salesforce or HubSpot
- MBA or advanced degree
Responsibilities
- Develop and execute GTM strategies for investor-focused data products (APIs, data feeds, integrations, AI tools)
- Create sales and marketing assets: decks, one-pagers, case studies, product guides, and web content
- Lead product launches, feature releases, and integration rollouts
- Translate complex data into clear, outcome-driven narratives (alpha generation, due diligence, market monitoring)
- Partner with Investor GTM teams on positioning, messaging, and campaigns to drive pipeline and adoption
- Develop thought leadership (blogs, whitepapers, event content)
- Build sales playbooks, battle cards, and objection-handling guides
- Train sales and pre-sales teams across key markets
- Analyze trends in alternative data, investor workflows, and competitive landscape
- Turn insights into recommendations for product, pricing, and GTM strategy
- Incorporate customer feedback into the roadmap and messaging
- Partner across Product, Sales, Marketing, and Data teams
- Align with global marketing teams to ensure consistency
- Represent Similarweb at industry events and conferences
Benefits
- medical, dental and vision insurance
- 401K plan
- potential equity
- employee stock purchase plan
- paid sick and parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
