Regional Sales Manager – Grocery (Southwest / West)

LALA US•Dallas, TX

18d•Remote

About The Position

The Regional Sales Manager (RSM) is responsible for driving profitable growth across assigned grocery customers, including H-E-B, WinCo, Bashas’, Whole Foods Market, and other regional and independent retailers. This role owns customer strategy, execution, and relationships, with full accountability for volume, revenue, trade spend effectiveness, and in-market execution. The RSM partners cross-functionally with Marketing, Supply Chain, Finance, and Category Management to deliver customer-specific growth plans aligned with company objectives.

Requirements

5+ years of CPG sales experience, with direct responsibility for grocery accounts
Proven success managing regional or large grocery customers (H-E-B, WinCo, Bashas’, Whole Foods Market, or similar strongly preferred)
Background in refrigerated, frozen, or center-store grocery categories
Bachelor’s degree in Business, Marketing, or related field
Strong financial acumen with experience managing trade spend and P&L drivers
Proven ability to influence without authority and lead cross-functional initiatives
Willingness to travel regularly within assigned region
Experience with EDLP and limited-assortment retailers
Familiarity with syndicated data (Nielsen, Circana/IRI) and customer POS insights
Deep key customer portal and presentation knowledge
Experience managing broker relationships

Responsibilities

Own customer relationships and growth strategy for H-E-B, WinCo, Bashas’, Whole Foods Market, and regional/independent grocery accounts
Develop and execute annual customer plans to deliver volume, revenue, distribution, and share growth
Lead pricing, assortment, item authorization, and promotional negotiations within company guardrails
Deliver net sales, volume, and gross margin targets; manage trade spend and promotional ROI
Drive in-store execution including distribution, shelf placement, displays, and pricing compliance
Partner cross-functionally with Marketing, Finance, Supply Chain, and Category Management to execute customer plans
Manage forecasts, order flow, and service levels to ensure strong customer satisfaction
Leverage market, POS, and syndicated data to identify growth opportunities and competitive risks
Deliver regular performance recaps, scorecards, and actionable insights.
Manage broker and distributor partners to ensure flawless execution in market