Senior Analyst, Salesforce Marketing Cloud
About The Position
Senior Analyst, Salesforce Marketing Cloud - (employer: Sirius XM Radio LLC; job location: New York, NY) - Act as power user of Salesforce Marketing Cloud supporting campaign design, journey optimization, and audience segmentation. Analyze customer behavior, campaign performance, and engagement trends to deliver actionable insights that guide marketing strategy. Build and maintain queries, filters, and data extensions using SQL within SFMC to support advanced segmentation and reporting needs. Collaborate with campaign managers and technical partners to ensure accurate campaign execution and timely delivery. Troubleshoot and resolve issues related to email delivery, data discrepancies, or automation errors. Assist in the development and optimization of journeys in Journey Builder and automations in Automation Studio. Translate business requirements into scalable SFMC solutions that enhance marketing performance. Stay informed about SFMC product updates, industry best practices, and new features relevant to data and campaign optimization.
Requirements
- Master’s degree in Marketing, Analytics, Information Systems, or Computing & Information Science, plus 3 years of experience in the position offered or as Software Developer or Programmer Analyst or Bachelor’s degree in Marketing, Analytics, Information Systems, or Computing & Information Science, plus 5 years of post-Bachelor’s progressive experience in the position offered or as Software Developer or Programmer Analyst.
- All of the required experience must have included: working with Salesforce Marketing Cloud to analyze customer behavior, marketing campaign performance and engagement trends to deliver actionable insights that guide marketing strategy; querying, transforming and analyzing marketing data using SQL; working with Journey Builder, Automation Studio and Email Studio; and troubleshooting and resolving issues related to email delivery, data discrepancies or automation errors.
Responsibilities
- supporting campaign design
- journey optimization
- audience segmentation
- Analyze customer behavior, campaign performance, and engagement trends to deliver actionable insights that guide marketing strategy
- Build and maintain queries, filters, and data extensions using SQL within SFMC to support advanced segmentation and reporting needs
- Collaborate with campaign managers and technical partners to ensure accurate campaign execution and timely delivery
- Troubleshoot and resolve issues related to email delivery, data discrepancies, or automation errors
- Assist in the development and optimization of journeys in Journey Builder and automations in Automation Studio
- Translate business requirements into scalable SFMC solutions that enhance marketing performance
- Stay informed about SFMC product updates, industry best practices, and new features relevant to data and campaign optimization
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What This Job Offers
Job Type
Full-time
Career Level
Senior
