Senior Director, Enterprise Partnerships Marketing

Marriott Hotels Resorts•Bethesda, MD

17h

About The Position

Marriott International is entering a new chapter of growth and evolution. The Senior Director, Enterprise Partnerships Marketing is a strategic, enterprise-level marketing leader responsible for activating the company’s global partnership marketing vision. This role oversees Enterprise Partnerships (airlines, rideshare, car rental, financial services, etc.) This leader will own the creative strategy, integrated marketing approach, and 360° activation plans across the global portfolio of enterprise partnerships. They will ensure partnership value is maximized through breakthrough campaigns, omnichannel execution, and seamless cross-functional collaboration across global and continents. The ideal candidate blends strategic rigor with creative leadership, excels in matrixed global environments, and has deep expertise in integrated marketing and brand partnerships. This role is critical in transforming partnerships from transactional agreements into strategic brand platforms that drive cultural relevance, customer growth, and long-term enterprise value. WHAT SUCCESS LOOKS LIKE IN THIS ROLE Partnerships Drive Business Impact: Enterprise partnerships deliver measurable growth in brand equity, customer acquisition, loyalty engagement, and revenue, with clear KPIs and ROI accountability. High-Impact, Culturally Relevant Global Campaigns: Partnerships come to life through breakthrough, culturally relevant 360° campaigns that elevate the overall portfolio offering and reinforce the brand’s position. Best-in-Class Integrated Activation: Every major partnership is activated across owned, paid, earned, and on-property channels with scalable global toolkits that enable seamless regional execution. Seamless Global & Cross-Functional Alignment: Continent teams and key stakeholders (Brand, Loyalty, Commercial, Omnichannel) are integrated early in briefing, creative development, and execution, ensuring operational excellence and delivery against partnership commitments. Strategic & Organizational Impact: Partnership marketing evolves from transactional activations to strategic brand-building platforms and is recognized internally as a high-impact growth driver across the enterprise.

Requirements

4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
Demonstrated success building high impact global partnership campaigns.
Demonstrated experience leading brand playbooks, brand governance, creative strategy and integrated marketing plans across complex portfolios.
Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams .
Experience leading global campaigns across multiple markets and regions.
Ability to translate media and channel strategy into effective creative direction.
Strong creative judgment paired with strategic, analytical, and operational rigor.
Strong executive presence and ability to influence senior stakeholders.
Ability to influence across matrixed organizations.
Data-driven mindset with creative instincts.

Nice To Haves

Global hospitality or travel industry experience.
Experience activating partnerships tied to across travel or financial services preferred.
Experience working across loyalty ecosystems.
MBA or advanced degree preferred.

Responsibilities

Partnership Marketing Strategy Develop and lead the global partnership enterprise marketing strategy.
Work with the Partnerships team to translate partnership agreements into integrated marketing platforms that drive brand equity, customer acquisition, engagement, and revenue.
Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns.
Partner with the Global Partnerships team to define the long-term vision and annual roadmap for partnership activation across markets.
Identify white-space opportunities to elevate the company’s partnership ecosystem.
Creative Strategy & Integrated Campaign Leadership Set the creative strategy for all partnership campaigns globally, partnering with portfolio and brand marketing teams to integrate into a cohesive global campaign across the enterprise.
Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels.
Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
Ensure global campaigns are insight-driven, culturally relevant, and locally adaptable.
Partner with Editorial, Creative, Product, Digital and Omnichannel Marketing teams to deliver best-in-class creative, content and executions globally and across continents.
Oversee campaign toolkits and playbooks to enable scalable activation across continents.
Enterprise Partnerships Platforms Partner closely with the Global Partnerships team to support the 360° integrated marketing and creative strategy execution for all e nterprise partnerships , ensuring cohesive storytelling and seamless execution.
Manage LTO, partner campaigns, and 360° integrated campaigns across all enterprise partners including United, Starbucks, Hertz, BetMGM, Eat Around Town.
Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
Loyalty, Credit Card & App Marketing Ensure the partnerships marketing campaigns, integrate and support the Bonvoy loyalty program , driving acquisition, engagement, and lifetime value.
Support cobranded credit card marketing , aligning value propositions, lifecycle communications, and partner activations.
Partner with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform, integrating into campaigns in a way to drive meaningful growth.
Omnichannel & Paid Strategy Integration Collaborate with the Omnichannel Marketing team to define channel strategy and media investment approach for global partnership initiatives across paid and owned channels.
Ensure creative briefs are informed by media strategy and channel capabilities, enabling campaigns to deliver against both brand and business objectives.
Foster strong collaboration between creative, media, and channel teams so ideas are designed to perform across the ecosystem.
Ensure partnership campaigns are fully integrated across: Owned channels (CRM, app, website, social, on-property, loyalty) Paid media (digital, social, programmatic, OOH, experiential amplification) Earned and influencer ecosystems Align measurement frameworks and performance KPIs across channels.
Cross-Functional & Global Leadership Serve as the primary marketing lead across internal and external partnership stakeholders Ensure continent and regional teams are integrated from briefing through execution.
Establish governance, briefing processes, and workflow alignment to ensure partnership obligations are met.
Drive alignment between global brand standards and local market needs.
Lead, mentor, and develop high-performing teams across enterprise partnership teams.
Align cross-functional teams around shared objectives and clear ways of working.
Elevate partnership marketing as a strategic growth engine through influence, clarity, and collaboration.
Planning, Performance, Measurement & Optimization Ensure accountability for contractual marketing deliverables and revenue targets.
Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
Establish KPIs and success metrics for partnership marketing initiatives.
Lead post-campaign analysis and optimization frameworks.
Partner with the data and analytics to use insights and develop reporting dashboards to continuously track and optimize partnership marketing investments and activations.
Leadership & Collaboration Lead, mentor, and develop high-performing teams across integrated marketing and creative strategy.
Align cross-functional teams, including portfolio, brand, partnerships, editorial, creative, omnichannel, loyalty, product, partnerships, and continent marketing leaders, around shared objectives and clear ways of working.
Elevate marketing as a strategic growth engine through influence, clarity, and collaboration.