Senior Director, Experiences Partnerships Marketing

Marriott • Bethesda, MD

1d • Hybrid

About The Position

Marriott International is entering a new chapter of growth and evolution. The
Senior Director, Experiences Partnerships Marketing is a strategic,
enterprise-level marketing leader responsible for activating the company’s
global partnership marketing vision. This role oversees Experience
Partnerships (sports, music, food & beverage, cultural and lifestyle platforms).

This leader will own the creative strategy, integrated marketing approach, and
360° activation plans across the global portfolio. They will ensure partnership
value is maximized through breakthrough campaigns, omnichannel execution, and
seamless cross-functional collaboration across global and continents.

The ideal candidate blends strategic rigor with creative leadership, excels in
matrixed global environments, and has deep expertise in integrated marketing and
brand partnerships.

This role is critical in transforming partnerships from transactional agreements
into strategic brand platforms that drive cultural relevance, customer growth,
and long-term enterprise value.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
• 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
• Demonstrated success building high impact global partnership campaigns
• Demonstrated experience leading brand playbooks, brand governance, creative strategy and integrated marketing plans across complex portfolios.
• Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams.
• Experience leading global campaigns across multiple markets and regions.
• Ability to translate media and channel strategy into effective creative direction.
• Strong creative judgment paired with strategic, analytical, and operational rigor.
• Strong executive presence and ability to influence senior stakeholders.
• Ability to influence across matrixed organizations.
• Data-driven mindset with creative instincts.

Nice To Haves

• Global hospitality or travel industry experience.
• Experience activating partnerships tied to major sporting events, music festivals, or cultural moments.
• Subject matter expertise in Sports marketing a must.
• Experience working across loyalty ecosystems.
• MBA or advanced degree preferred.

Responsibilities

• Develop the global partnership marketing strategy across experience categories.
• Work with the Partnerships team to translate partnership agreements into integrated marketing platforms that drive brand equity, customer acquisition, engagement, and revenue.
• Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns.
• Partner with the Global Partnerships team to define the long-term vision and annual roadmap for partnership activation across markets.
• Identify white-space opportunities to elevate the company’s partnership ecosystem.
• Set the creative strategy for all partnership campaigns globally, partnering with portfolio and brand marketing teams to integrate into a cohesive global campaign across the enterprise.
• Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
• Ensure global campaigns are insight-driven, culturally relevant, and locally adaptable.
• Partner with Editorial, Creative, Product, Digital and Omnichannel Marketing teams to deliver best-in-class creative, content and executions globally and across continents.
• Oversee campaign toolkits and playbooks to enable scalable activation across continents.
• Partner closely with the Global Partnerships team to support the 360° integrated marketing and creative strategy execution for all experience partnerships, ensuring cohesive storytelling and seamless execution.
• Manage creative strategy, campaigns and 360° integrated campaigns across all experience partnerships and consumer passion platforms - food & beverage, sports, music, wellness, and outdoor - creating distinctive, experience-led brand moments.
• Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
• Ensure the partnerships marketing campaigns, integrate and support the Bonvoy loyalty program, driving acquisition, engagement, and lifetime value.
• Support cobranded credit card marketing, aligning value propositions, lifecycle communications, and partner activations.
• Partner with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform, integrating into campaigns in a way to drive meaningful growth.
• Collaborate with the Omnichannel Marketing team to define channel strategy and media investment approach for global partnership initiatives across paid and owned channels.
• Ensure creative briefs are informed by media strategy and channel capabilities, enabling campaigns to deliver against both brand and business objectives.
• Foster strong collaboration between creative, media, and channel teams so ideas are designed to perform across the ecosystem.
• Ensure partnership campaigns are fully integrated across: Owned channels (CRM, app, website, social, on-property, loyalty) Paid media (digital, social, programmatic, OOH, experiential amplification) Earned and influencer ecosystems
• Align measurement frameworks and performance KPIs across channels.
• Serve as the primary marketing lead across internal and external partnership stakeholders
• Ensure continent and regional teams are integrated from briefing through execution.
• Establish governance, briefing processes, and workflow alignment to ensure partnership obligations are met.
• Drive alignment between global brand standards and local market needs.
• Lead, mentor, and develop high-performing teams across experience partnership teams.
• Align cross-functional teams around shared objectives and clear ways of working.
• Elevate partnership marketing as a strategic growth engine through influence, clarity, and collaboration.
• Ensure accountability for contractual marketing deliverables and revenue targets.
• Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
• Establish KPIs and success metrics for partnership marketing initiatives.
• Lead post-campaign analysis and optimization frameworks.
• Partner with the data and analytics to use insights and develop reporting dashboards to continuously track and optimize partnership marketing investments and activations.
• Lead, mentor, and develop high-performing teams across integrated marketing and creative strategy.
• Align cross-functional teams, including portfolio, brand, partnerships, editorial, creative, omnichannel, loyalty, product, partnerships, and continent marketing leaders, around shared objectives and clear ways of working.
• Elevate experiences partnership marketing as a strategic growth engine for the enterprise

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees