Senior Director, Marketing Strategy, All-Inclusive & Resorts

Hilton • McLean, VA

1d • Remote

About The Position

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Director of All Inclusive & Resorts Marketing Strategy you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's experience to achieve profitable growth. As the leader of the All Inclusive & Resorts Marketing Strategy team, reporting to the Global Head and Vice President, All Inclusive and Resorts, you will work on projects marketing our global All Inclusive & Resorts portfolio of hotels globally. You will focus on Commercial Priority segments to grow both consideration and overall Market Share in the All Inclusive & Resort Category. You will work with the Global Brand Marketing teams and the Content, Media, and Partnerships teams globally to develop programs and content to build preference and distinction for Hilton's properties in these segments. In close partnership with the Director of Brand Management, you will oversee the delivery of the All Inclusive & Resorts collection branding, positioning, and differentiation. This involves translating brand direction into upper-funnel brand marketing and go-to-market strategy, and ensuring integrated activation and measurable outcomes.
What you'll do during a typical day: You will lead and partner with a team of marketing strategy experts to deliver marketing programs to understand business dynamics and drive commercial performance for these segments. You will brief and manage the creation of high-impact upper, mid and lower-funnel marketing programs and creative to drive both consideration and market share for corresponding brands and hotels across priority markets. You will be accountable for performance outcomes, including helping to identify and solve gaps with analysis, measurement, evaluation for key initiatives and opportunities. You will partner with Marketing Centers of Excellence & Regional Marketing teams to set direction for category marketing strategy and integrated plans in service of business results and brand preference. You will identify the core research, analytics, and metrics required to power customer insights, drive efficiency of marketing executions, and inform creative development. You will partner with Media Strategy & Planning and Social Media teams to plan and implement media and channel strategies, including measurement plans and learning agendas for priority campaigns. You will oversee the day-to-day management of the marketing budget and provide strategic direction in conjunction with the Global Head & VP, All Inclusive & Resorts, including forecasting, prioritization, and performance-informed allocation across initiatives.
How you'll collaborate with others: You will deliver and champion marketing strategies through insight-driven storytelling of performance garnering support from key stakeholders. You will translate and prioritize business objectives into actionable integrated marketing plans to be aligned and executed across a matrixed marketing organization. You will partner with a team of cross-functional marketing experts to direct, optimize, and manage marketing plans. You will serve as a trusted thought and accountability partner to key commercial and brand stakeholders. You will lead through a matrixed set of partners including PR/Communications, Social Media, B2B Marketing, Partnerships, Honors, Content, Media, and Cross-Channel Digital—ensuring clear briefs, coordinated planning, and consistent execution against category priorities. You will guide that hotels level market locally by crafting and maintaining centrally managed tools and resources aligned with established brand identity guidelines and category priorities plus wise choice of investments. You will cultivate and manage stakeholder alignment up, down, and across—including Owners, Brand/Category leaders, and Brand Performance Support—to drive on-time delivery and sustained results.
Projects you'll take ownership of: You will develop a global category presence that aligns and localizes brand and category-specific goals as outlined by Global Brand and Commercial partners. You will be an expert in priority segments, markets and consumers' needs and define clear objectives and opportunities or growth. You will manage annual strategic marketing plans for priority markets and segments in coordination with the Global Brand and Commercial teams. You will lead the development and delivery of go-to-market strategy for major category initiatives, including defining resorts/collection strategy and brand strategy direction, and ensuring integrated activation across paid, owned, earned, and partner channels. You will monitor brand and campaign performance metrics and deliver regular readouts that identify opportunities for optimization, supported by the hotel-level Marketing Analyst. You will establish the operating cadence for integrated campaign planning, execution, and performance review across stakeholders and channels. You will partner with the Content Manager to run the content go-to-market for the category, including briefing, planning, implementation, and distribution across channels. You will partner with B2B and Strategic Partnerships stakeholders (as applicable) to enable trade and partner marketing plans that extend reach and drive demand for the collection.

Requirements

• Seven (7) years of Marketing Strategy experience
• Five (5) years of experience leading people and cross-functional teams, ideally with experience managing remote teams.
• Experience in the All-Inclusive and/or Resorts category (or related travel/leisure segments), with strong understanding of the guest decision journey.
• Previous experience working with both marketing and commercial stakeholders to deliver on a balance of brand and commercial needs.
• Travel 25%
• Demonstrated experience leading brand marketing and go-to-market strategy, including translating positioning into upper-funnel marketing plans and integrated activation.
• Demonstrated experience leading B2B and trade marketing strategy (partner enablement, co-marketing, and channel/trade planning).
• Strong skills to operate effectively in a global, matrixed environment with multiple stakeholder groups and cross functional dependencies.

Nice To Haves

• Bilingual English/Spanish.
• Previous leadership experience in a global hospitality company or similar segment
• Master's degree in business administration (MBA)
• Previous leadership at a franchising company
• Previous leadership experience in a matrixed organization

Responsibilities

• Lead and partner with a team of marketing strategy experts to deliver marketing programs to understand business dynamics and drive commercial performance for these segments.
• Brief and manage the creation of high-impact upper, mid and lower-funnel marketing programs and creative to drive both consideration and market share for corresponding brands and hotels across priority markets.
• Accountable for performance outcomes, including helping to identify and solve gaps with analysis, measurement, evaluation for key initiatives and opportunities.
• Partner with Marketing Centers of Excellence & Regional Marketing teams to set direction for category marketing strategy and integrated plans in service of business results and brand preference.
• Identify the core research, analytics, and metrics required to power customer insights, drive efficiency of marketing executions, and inform creative development.
• Partner with Media Strategy & Planning and Social Media teams to plan and implement media and channel strategies, including measurement plans and learning agendas for priority campaigns.
• Oversee the day-to-day management of the marketing budget and provide strategic direction in conjunction with the Global Head & VP, All Inclusive & Resorts, including forecasting, prioritization, and performance-informed allocation across initiatives.
• Deliver and champion marketing strategies through insight-driven storytelling of performance garnering support from key stakeholders.
• Translate and prioritize business objectives into actionable integrated marketing plans to be aligned and executed across a matrixed marketing organization.
• Partner with a team of cross-functional marketing experts to direct, optimize, and manage marketing plans.
• Serve as a trusted thought and accountability partner to key commercial and brand stakeholders.
• Lead through a matrixed set of partners including PR/Communications, Social Media, B2B Marketing, Partnerships, Honors, Content, Media, and Cross-Channel Digital—ensuring clear briefs, coordinated planning, and consistent execution against category priorities.
• Guide that hotels level market locally by crafting and maintaining centrally managed tools and resources aligned with established brand identity guidelines and category priorities plus wise choice of investments.
• Cultivate and manage stakeholder alignment up, down, and across—including Owners, Brand/Category leaders, and Brand Performance Support—to drive on-time delivery and sustained results.
• Develop a global category presence that aligns and localizes brand and category-specific goals as outlined by Global Brand and Commercial partners.
• Be an expert in priority segments, markets and consumers' needs and define clear objectives and opportunities or growth.
• Manage annual strategic marketing plans for priority markets and segments in coordination with the Global Brand and Commercial teams.
• Lead the development and delivery of go-to-market strategy for major category initiatives, including defining resorts/collection strategy and brand strategy direction, and ensuring integrated activation across paid, owned, earned, and partner channels.
• Monitor brand and campaign performance metrics and deliver regular readouts that identify opportunities for optimization, supported by the hotel-level Marketing Analyst.
• Establish the operating cadence for integrated campaign planning, execution, and performance review across stakeholders and channels.
• Partner with the Content Manager to run the content go-to-market for the category, including briefing, planning, implementation, and distribution across channels.
• Partner with B2B and Strategic Partnerships stakeholders (as applicable) to enable trade and partner marketing plans that extend reach and drive demand for the collection.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees