Senior Manager, Marketing Technology (Mobile Measurement & AdTech Platforms)

DIRECTV•Los Angeles, CA

1d•Remote

About The Position

DIRECTV is seeking a technically strong and strategically minded Senior Manager of Marketing Technology to own and evolve our Mobile Measurement Platform (MMP), broader Marketing AdTech ecosystem (server-side and client-side), and a portfolio of experimental platforms across web personalization and media data innovation. This role serves as the product and platform owner for critical marketing infrastructure spanning mobile attribution, server-side event collection, digital media activation, identity frameworks, and emerging experimentation capabilities. The ideal candidate brings hands-on AdTech and mobile measurement expertise, strong cross-functional leadership skills, and a passion for building scalable, privacy-forward marketing systems.

Requirements

3 – 5 years required, 5+ years desired experience in Marketing Technology, AdTech, Mobile Measurement, Digital Analytics, or related field.
Hands-on experience with a Mobile Measurement Partner (MMP) platform.
Strong understanding of: Server-side event tracking and digital signal architecture Tag management systems and web/app tracking frameworks Digital media activation and audience syndication Attribution methodologies and incrementality testing
Experience managing external technology vendors.
Working knowledge of privacy regulations (CCPA, GDPR) and consent management practices.
Strong cross-functional communication and stakeholder management skills.
Analytical mindset with the ability to connect platform improvements to business impact.

Nice To Haves

Experience implementing server-side tracking solutions.
Familiarity with CDPs, clean rooms, or identity frameworks.
Experience in subscription-based, DTC, or media environments.
Experience modernizing or consolidating marketing technology stacks.

Responsibilities

Serve as the business owner of the Mobile Measurement Partner (MMP) platform.
Define platform roadmap, priorities, and success metrics aligned to marketing objectives.
Partner closely with the DIRECTV Application team to scope, prioritize, and deliver SDK updates, event changes, and measurement enhancements.
Manage ongoing MMP vendor relationship, performance reviews, and contract governance.
Oversee SKAdNetwork strategy and attribution framework alignment with Media and Analytics teams.
Ensure consistent in-app event taxonomy, documentation, and governance.
Drive alignment between mobile measurement, cross-device identity, and paid media optimization.
Own architecture, governance, and roadmap of the Marketing AdTech stack, including: Tag management systems Client-side tracking frameworks (web and app) Server-side event collection and data pipelines CDP integrations and activation endpoints Identity resolution and audience syndication
Lead the strategy and implementation of server-side events and audience creation to support digital media activation, optimization, and signal resiliency use cases.
Ensure scalable, privacy-compliant data flows across paid media platforms and owned digital properties.
Improve signal durability in a cookie-constrained environment.
Partner with Engineering to define implementation standards and reduce technical debt.
Manage vendor relationships, contracts, and performance evaluation.
Evaluate and pilot emerging technologies across: Web personalization and dynamic content testing Advanced audience modeling Media clean rooms and data collaboration platforms
Establish structured experimentation frameworks with clear success criteria.
Develop business cases for scaling, optimizing, or sunsetting new platforms.
Partner with Media, Analytics, and Product teams to operationalize successful pilots.
Act as the primary liaison between Marketing, Media, Analytics, Engineering, Product, Legal/Privacy, and external vendors.
Translate marketing objectives into scalable technical solutions.
Communicate platform performance, risks, and roadmap updates to leadership.
Develop documentation, governance standards, and implement best practices.