Senior Manager, Web Strategy
About The Position
The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. NBCUniversal is seeking a Senior Manager, Web Strategy to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. You will report to the Director, Web Strategy, will lead experimentation strategy and own the logged-out PeacockTV.com experience (including homepage and landing pages) as a key acquisition surface, guiding a cross-functional roadmap and a team responsible for execution. You need to be a proactive, detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of experiments based on evolving business goals. Ideally, you are an expert in leading cross-functional workflows and CMS-based conversion-focused web experiences and have a passion for experimentation.
Requirements
- 6+ years of experience in web production, experimentation strategy and execution, content marketing, or digital strategy, preferably within a media environment
- 2+ years working with personalization and/or AI tooling to help execute experiments
- Deep experience leveraging CMS and experimentation platforms (e.g., Optimizely) to drive acquisition and conversion performance
- Strong analytical skills with experience using analytics tools to generate insights and inform experimentation strategy
- Expert in landing page and content marketing concepts, including SEO, user experience, and paid marketing and website-focused goals and KPIs
- Experience managing complex workflows and prioritization using project management tools (e.g., Airtable or similar)
- Experience working in Figma (or similar tools) to guide landing page strategy, UX, and design direction
- Strong ability to synthesize complex concepts, data, and requirements into clear, actionable insights and communicate effectively to cross-functional team stakeholders
- Strong ability to guide and optimize partnerships amongst cross-functional partners, influencing decisions, and driving alignment to achieve business growth
- Bachelor's degree or equivalent
Nice To Haves
- Excellent organization and communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for a variety of audiences
- Culture carrier with strong leadership skills to drive, deliver, develop and inspire
- Results- and solutions-oriented mindset with an intrinsic passion to learn and grow
- Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors
- Strong character exhibiting company core values: Integrity, Creativity, Teamwork, Pioneering Spirit, and Ownership
Responsibilities
- Lead experimentation strategy, roadmap, and testing philosophy for experimentation on PeacockTV.com, prioritizing experiments that have the greatest potential for business growth
- Guide and optimize partnerships with experiment, personalization, and acquisition tooling vendors to maximize business growth and ROI
- Translate experiment results into actionable insights to influence future strategies for web and across the business
- Partner with multiple cross-functional teams (Commerce Product, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, Performance Marketing, and Legal) to strategize and execute go-to-market plans for major content moments on our website
- Leverage analytics tools (Adobe Analytics, heatmap tooling, etc.) to track page performance, user behavior, and conversion trends, to generate insights and inform future experimentation strategies
- Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices
- Build, mentor, and scale a high-performing team focused on experiment ideation and execution and landing page strategy and development
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
