Social Media Assistant

George Mason University•Fairfax, VA

12d•Hybrid

About The Position

The Social Media Assistant is responsible for the content creation, management, and posting on the official accounts for the Office of Advancement and Alumni Relations.

Requirements

Experience creating strong, engaging content
Demonstrated experience creating social media content, with strengths in storytelling, photography, or video, as demonstrated by a strong portfolio
Knowledge of social media platforms and best practices
Skill in Adobe creative suite
Skill in Canva
Excellent written and oral communication skills
Ability to work independently and collaboratively
Strong organizational skills and time management skills to meet deadlines
Ability to maintain a neutral presence
Demonstrated skill in writing, proofreading, and editing
Ability to participate in on-campus events occurring during off-hours.

Nice To Haves

Experience in higher education or non-profit
Experience working in George Mason University’s brand
Experience creating video content
Experience with social media campaigns
Digital video and photography skills
Experience with project management.

Responsibilities

Event Coverage & On-Site Content Capture
Attend Advancement, alumni, and donor events—including evenings and weekends—to capture photos and short-form video
Produce real-time social media coverage (stories, quick posts, highlights)
Identify compelling moments, quotes, and visuals suitable for social media
Coordinate with student social media assistants supporting event coverage
Ensure key events are documented with social-ready content
Demonstrate flexibility in scheduling, including evening and weekend events, occasional travel, and time-sensitive assignments.
Social Media Posting & Engagement Support
Schedule and publish approved content
Ensure posts follow brand guidelines and platform best practices
Maintain consistent posting cadence across platforms
Monitor engagement and audience response to posts
Compile basic performance highlights for staff review.
Content Creation, Editing & Production
Create original social media content highlighting alumni engagement, donor impact, and university initiatives
Produce short-form video, photo features, and social-ready visual content for Advancement channels
Edit photos and short-form video using mobile or desktop editing tools
Develop quick-turn event recaps, reels, and highlight stories
Capture and edit short interviews or testimonials from alumni, donors, students, and university leaders
Adapt campaign visuals or messaging into social-ready formats.
Coordination with Communications & Campus Partners
Coordinate social coverage with Advancement and Alumni Relations staff
Work with schools and university partners to cross-promote events and campaigns
Share captured content with internal teams for additional use.
Other duties as assigned within the scope of the role